HSI

Business Development Representative – Outbound

HSI

full-time

Posted on:

Location Type: Hybrid

Location: Sydney • Australia

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Job Level

Junior

About the role

  • - Generate new sales opportunities through proactive outreach including:
  • - Cold calling
  • - Personalised email outreach
  • - LinkedIn prospecting
  • - Social engagement
  • - Identify and engage key decision-makers within target accounts.
  • - Build, nurture and maintain a strong pipeline of qualified prospects.
  • - Execute structured **account-based prospecting programs** aligned with target account lists.
  • - Collaborate with ABM & Field Marketing Manager and Sales to prioritise accounts based on:
  • - Industry focus
  • - Ideal Customer Profile
  • - Market expansion opportunities
  • - Intent signals indicating buying readiness or engagement
  • - Develop personalised outreach strategies tailored to each target account.
  • - Secure qualified meetings between prospects and the sales team.
  • - Ensure meetings are well-qualified and aligned with agreed ICP.
  • - Prepare Account Executives with relevant context on each opportunity.
  • - Research accounts to identify potential business needs, challenges, and opportunities.
  • - Stay informed about industry trends and regulatory developments affecting workplace safety and compliance.
  • - Use insights to improve prospect conversations and outreach messaging.
  • - Partner with Marketing on:
  • - ABM campaigns
  • - Event follow-up
  • - Webinar engagement
  • - Engage target accounts around marketing initiatives to drive meeting generation.
  • - Leverage marketing insights and intent signals to prioritise outreach.
  • - Maintain accurate prospect and activity records within **Salesforce and sales engagement platforms**.
  • - Track performance across key metrics including:
  • - Activity levels
  • - Meetings booked
  • - Opportunities generated
  • - Pipeline value created
  • - Continuously test and optimise outreach approaches.
  • - Consistent generation of **new opportunities from target accounts, **measured through** account penetration and conversion**.
  • - Strong pipeline contribution through outbound prospecting, with consistent achievement of **monthly** **meeting and opportunity targets**.
  • - Effective collaboration with Marketing on ABM and field initiatives, with strong **feedback loop to maximise campaign impact**.
  • - High-quality activity output that drives meetings and qualified opportunities. Meet benchmark of activity > Opportunity of 3% (Activity>MB 10%, MB>Opp 30%).

Requirements

  • - 1–3 years experience in **sales development, business development, or outbound prospecting**.
  • - Proven ability to generate meetings through proactive outreach.
  • - Experience in **B2B SaaS or technology** environments preferred, preferably selling or prospecting into **mid-market or enterprise organisations**.
  • - Strong communication and storytelling skills.
  • - Ability to conduct research and personalise outreach, and confidently engage prospects at multiple levels within an organisation.
  • - Highly resilient and self-motivated with a results-driven mindset.
  • - Experience with **Salesforce, HubSpot, or similar CRM systems, as well as Sales Engagement tools **such as Outreach, Salesloft.
Benefits
  • - Access to a confidential and free EAP Service (Employee Assistance Program)
  • - Birthday Bonus Day – A day of paid leave for your birthday!
  • - Access to FlareHR Employee Benefits & Discounts, including Novated Leasing
  • - Tuition Reimbursement – We are constantly looking to foster development and growth which is why we support eligible employees with education expenses.
  • - Volunteer Leave – We believe in giving back and supporting activities that serve the community which is why our employee’s are entitled to 16 hours of volunteer leave per year to support causes that align with our mission *‘Connection Workplace Safety, Compliance and Employee Development’*
  • - Free Skin Checks & Flu Vaccines
  • - A flexible and hybrid working environment - with free Coffee and Snacks in the office!
  • - Office Lunch provided monthly
  • - A collaborative and supportive team-based environment
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
sales developmentbusiness developmentoutbound prospectingaccount-based prospectingB2B SaaSsales metricspipeline managementpersonalised outreach strategiesmeeting generationaccount penetration
Soft Skills
strong communication skillsstorytelling skillsresearch skillspersonalisation skillsengagement skillsresilienceself-motivationresults-driven mindsetcollaborationfeedback loop