HR Ways - Hiring Tech Talent

Social Media and Lead Generation Executive

HR Ways - Hiring Tech Talent

full-time

Posted on:

Location Type: Remote

Location: Pakistan

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Job Level

Senior

Tech Stack

Apollo

About the role

  • Plan, create, and schedule content across LinkedIn, Instagram, Facebook, and other relevant platforms.
  • Build and maintain a consistent brand presence that positions the company as a credible, go-to name in the online space.
  • Create engaging posts, carousels, reels, and stories that drive visibility and engagement.
  • Monitor trends, engage with communities, respond to comments/DMs, and grow organic following.
  • Track and report social media performance — focus on what converts, not just what gets likes.
  • Design and execute email campaigns for lead nurturing, promotions, and client retention.
  • Build and manage email lists; segment audiences for targeted outreach.
  • Write compelling email copy with strong CTAs that drive responses and bookings.
  • A/B test subject lines, content, and send times to continuously improve open and click-through rates.
  • Monitor deliverability, unsubscribes, and overall campaign health.
  • Proactively identify and pursue leads via LinkedIn, Facebook Groups, Instagram, referrals, and partner networks.
  • Handle inbound inquiries from ads, DMs, and contact forms — respond fast and qualify effectively.
  • Conduct basic screening to qualify leads and book discovery calls or consultations.
  • Maintain and update the lead pipeline in a CRM tool (HubSpot, Zoho, Pipedrive, or equivalent).
  • Coordinate with the internal team for smooth lead-to-client handoff and onboarding.
  • Track and report weekly on key metrics: reach, engagement, leads generated, email performance, and conversions.
  • Maintain a simple performance dashboard (Google Sheets or equivalent).
  • Continuously test, learn, and iterate based on data.

Requirements

  • 1–2 years of experience in digital marketing, social media, or a growth/BD role.
  • Prior experience in a software house, SaaS company, or tech startup is strongly preferred.
  • Knows how to generate real leads — not just impressions and follower counts.
  • Solid understanding of how to position a brand and create demand in the online space.
  • Comfortable with email marketing tools (Mailchimp, Klaviyo, Apollo, or similar).
  • Familiar with CRM tools and maintaining a clean lead pipeline.
  • Strong written communication — can craft copy that actually converts.
  • Self-starter who takes ownership and doesn't need micro management.
  • Remote discipline: reliable, self-managed, consistent daily execution.
Benefits
  • Flexible 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingsocial media managementemail marketingA/B testinglead generationcopywritingdata analysiscontent creationperformance trackingaudience segmentation
Soft Skills
strong written communicationself-starterownershipremote disciplinereliabilityconsistencyengagementcommunity interactionqualifying leadsteam coordination