HQ Germany

Performance Creative Lead

HQ Germany

full-time

Posted on:

Location Type: Remote

Location: Germany

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Salary

💰 €40,000 - €60,000 per year

Job Level

Senior

About the role

  • Managing the marketing master document.
  • Defining monthly creative goals.
  • Planning the roadmap for sales events and product launches.
  • Using Reddit, YouTube, interviews, and post-purchase surveys to identify customer pain points.
  • Creating high-converting scripts and briefs.
  • Building and communicating with the creator pool.
  • Briefing video editors and designers.
  • Analyzing KPIs and deriving iterative learnings.
  • Responsible for retention marketing to increase Customer Lifetime Value (CLV).

Requirements

  • 4+ years of experience in social advertising, paid social, or a comparable role.
  • Proven track record with Meta Ads.
  • Ability to scale brands through strategic content design.
  • A mindset for holistic storylines, hooks, and formats.
  • Excellent sense for trends and platform dynamics.
  • Psychological direct-response copywriting.
  • Data-driven and conceptually strong.
  • Able to bridge business KPIs (CAC, MER, etc.) and creative metrics.
  • Highly structured with conscientious project management.
Benefits
  • Direct impact: Close collaboration and direct exchange with the founder.
  • Professional environment: A setup with clear processes instead of "chaos marketing".
  • High-end tools: All the tools you need to execute at full power without friction.
  • True ownership: The chance to take full responsibility for a brand's growth.
  • 100% remote & flexible working hours: We trust your ownership — only results matter here.
  • Results culture: We value initiative and the drive to truly move things forward.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social advertisingpaid socialMeta Adspsychological direct-response copywritingKPI analysiscustomer lifetime value (CLV)content designproject management
Soft Skills
strategic thinkingtrend analysiscreativitydata-driven decision makingcommunicationorganizational skills