HQ Germany

Creative Strategist

• Managing the marketing master document.
• Defining monthly creative goals.
• Planning the roadmap for sales events and product launches.
• Using Reddit, YouTube, interviews, and post-purchase surveys to identify customer pain points.
• Creating high-converting scripts and briefs.
• Building and communicating with the creator pool.
• Briefing video editors and designers.
• Analyzing KPIs and deriving iterative learnings.
• Responsible for retention marketing to increase Customer Lifetime Value (CLV).

Performance Creative Lead