Business Development Manager, ARM Commercial Solutions
HP France
full-time
Posted on:
Location Type: Office
Location: Meudon • France
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About the role
- Lead the development and execution of the 4P strategy (Product, Price, Place, Promotion) tailored to local market dynamics.
- Ensure product readiness and drive performance through targeted execution and sales enablement.
- Build and align the 4P plan across commercial channels within the country, ensuring coverage and consistency.
- Define performance targets by route-to-market and for strategic partners, ensuring alignment with business objectives and execution capabilities.
- Monitor category performance against targets and KPIs, identify gaps, and recommend corrective actions.
- Provide regular updates to leadership and collaborate with stakeholders to ensure accountability and progress.
Requirements
- Bachelor’s degree in Business Administration, Marketing, or a related discipline, or equivalent work experience and demonstrated competence.
- Typically 7+ years of professional experience, preferably in business development, sales, marketing, product marketing, product design, or a related field.
- Deep understanding of Commercial IT and the PC industry, including market trends, emerging technologies, and commercial segments such as SMB.
- Excellent collaboration and communication skills to work effectively with cross-functional teams (product development, sales, creative) to ensure seamless execution of marketing initiatives and drive business results.
- Strong project management skills to coordinate and prioritize multiple marketing initiatives, ensuring timely execution and successful campaign implementation.
- Proficiency in developing comprehensive marketing strategies tailored to the market, considering product positioning, target audience, and competitive analysis.
- Strong analytical skills to gather and interpret market data, customer insights, and performance metrics to inform strategic decision-making and optimize sales and marketing campaigns.
- Fluent in French and English; Spanish is a plus.
Benefits
- Meal vouchers
- Discounts on HP products
- Healthy work–life balance
- Flexible and occasional hybrid working arrangements
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
business developmentsalesmarketingproduct marketingproduct designproject managementmarket analysisperformance metricsstrategic decision-makingmarketing strategy development
Soft Skills
collaborationcommunicationcross-functional teamworkanalytical skillsprioritizationaccountabilityexecution capabilitiesstakeholder engagementproblem-solvingleadership
Certifications
Bachelor’s degree in Business AdministrationBachelor’s degree in Marketing