HP France

North America Account Based Marketing Strategist – Growth Categories

HP France

full-time

Posted on:

Location Type: Office

Location: Spring • Texas • Washington • United States

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Salary

💰 $105,050 - $161,800 per year

Job Level

SeniorLead

About the role

  • Define and execute multi-touch, personalized ABM journeys for clusters of audiences across business units for growth categories like ACS, WXP, and Poly.
  • Align ABM programs with revenue goals and pipeline acceleration strategies.
  • Oversee creation of dynamic content frameworks for personalized experiences.
  • Implement real-time personalization using ABM platforms and AI-driven tools.
  • Own and optimize ABM technology stack (Demandbase, 6sense, Terminus, Salesforce, Marketo/Eloqua).
  • Leverage data science models for predictive scoring, intent signals, and segmentation.
  • Ensure MarTech interoperability for seamless targeting, personalization, and measurement.
  • Drive engagement through intent-based nurture streams and progressive profiling.

Requirements

  • 8+ years of commercial marketing experience with 5+ years of ABM experience at enterprise-level programs.
  • Proven success in top technology companies and large enterprise account marketing.
  • Advanced proficiency in ABM platforms (Demandbase, 6sense, Terminus), CRM (Salesforce), and MAP (Marketo/Eloqua).
  • Strong understanding of data science principles, predictive analytics, and intent-based targeting.
  • Expertise in MarTech orchestration, API integrations, and ABM measurement frameworks.
Benefits
  • Health insurance
  • Dental insurance
  • Vision insurance
  • Long term/short term disability insurance
  • Employee assistance program
  • Flexible spending account
  • Life insurance
  • Generous time off policies, including;
  • 4-12 weeks fully paid parental leave based on tenure
  • 11 paid holidays
  • Additional flexible paid vacation and sick leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ABMpredictive analyticsintent-based targetingdata scienceAPI integrationsMarTech orchestrationpersonalizationsegmentationnurture streamsmeasurement frameworks
Soft Skills
leadershipstrategic alignmentengagement drivingoptimization