Director

• Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
• Align ABM initiatives with HP’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
• Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology optimization, and structural evolution.
• Partner with executive leadership to ensure ABM adoption across the organization.
• Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.
• Oversee the adoption and optimization of ABM platforms.
• Ensure seamless integration with CRM, marketing automation and analytics tools to enable precision targeting and real-time insights.
• Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.
• Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers.
• Foster a data-driven, customer-centric, and innovative marketing culture.
• Work closely with sales, product management, customer success, and executive leadership to drive integrated account-based strategies.
• Define and track key ABM success metrics, including pipeline influence & deal velocity, account engagement scores, marketing-attributed revenue, and customer expansion and retention rates.
• Continuously analyze performance data, A/B test strategies, and iterate based on insights.

Senior Director, ABM Strategy – Transformation

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