Director, Radiation Oncology Network – Nursing
Stanford Health Care
Senior Director, ABM Strategy – Transformation
HP France
full-time
Posted on:
Location Type: Office
Location: Palo Alto • California, Texas • 🇺🇸 United States
Visit company websiteSalary
💰 $183,650 - $275,450 per year
Job Level
Senior
About the role
- Develop and scale a high-impact ABM strategy, incorporating one-to-one, one-to-few, and one-to-many approaches.
- Align ABM initiatives with HP’s overarching business goals, focusing on high-value target accounts to drive pipeline growth, customer loyalty, and retention.
- Lead the shift from traditional marketing to an advanced ABM framework, including process redesign, technology optimization, and structural evolution.
- Partner with executive leadership to ensure ABM adoption across the organization.
- Drive marketing and sales alignment by implementing shared KPIs, account prioritization frameworks, and co-owned engagement strategies.
- Oversee the adoption and optimization of ABM platforms.
- Ensure seamless integration with CRM, marketing automation and analytics tools to enable precision targeting and real-time insights.
- Leverage predictive analytics and AI-driven insights to optimize account engagement and influence pipeline growth.
- Build, mentor, and lead a team of ABM specialists, content strategists, and campaign managers.
- Foster a data-driven, customer-centric, and innovative marketing culture.
- Work closely with sales, product management, customer success, and executive leadership to drive integrated account-based strategies.
- Define and track key ABM success metrics, including pipeline influence & deal velocity, account engagement scores, marketing-attributed revenue, and customer expansion and retention rates.
- Continuously analyze performance data, A/B test strategies, and iterate based on insights.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field (MBA preferred or equivalent strategic marketing experience)
- 8+ years of B2B marketing experience, with at least 5 years leading ABM programs or similar targeted marketing strategies.
- Demonstrated success in transforming marketing functions, implementing ABM frameworks, and aligning marketing with sales.
- Expert knowledge of ABM methodologies, principles, and best practices.
- Proven leadership in change management, strategy execution, and team development.
- Strong analytical skills with experience using data-driven insights to optimize marketing impact.
- Excellent communication and executive-level presentation skills.
- Proficiency in CRM, marketing automation, and ABM platforms.
Benefits
- Dental insurance
- Disability insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
ABM strategypredictive analyticsdata-driven insightsA/B testingpipeline growthcustomer retentionaccount engagementKPI implementationmarketing attributionchange management
Soft skills
leadershipcommunicationteam developmentstrategic thinkingcollaborationinnovationcustomer-centric approachanalytical skillspresentation skillsmentoring
Certifications
Bachelor’s degree in MarketingBachelor’s degree in BusinessMBA (preferred)