Campaign Manager, Paid Social
Hotspex Media
full-time
Posted on:
Location Type: Hybrid
Location: Toronto • Canada
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Salary
💰 CA$75,000 - CA$90,000 per year
About the role
- Independently managing and executing paid social media campaigns across key platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit)
- Key day-to-day contact for internal stakeholders, ensuring campaigns are strategically sound, executed, and optimized to meet performance goals
- Lead, plan, launch, and optimize paid social campaigns across multiple platforms, and objectives.
- Own campaign performance from start to finish, including budgets, pacing, and KPIs
- Collaborate with strategy teams to brief, review, and execute upcoming campaigns.
- Perform ongoing campaign analysis and make optimization recommendations as needed.
- Manage a varied and diverse roster of clients and act as the primarily resource for paid social inquiries.
- Build and maintain campaign documentation including naming conventions, media plans, and Airtable trackers.
- Conduct QA and troubleshooting across tracking, targeting, and creative before launch.
- Deliver performance reports with actionable insights and observations.
- Stay ahead of platform updates and paid social trends, sharing learnings internally.
- Assist with onboarding and coaching of junior staff members.
- Work as a team! Sometimes you’ll be in crunch mode, sometimes it’ll be other members of our team. Have each other’s back!
Requirements
- Minimum of 3+ years of hands-on experience managing complex paid social campaigns, preferably in a media agency setting.
- In-depth understanding of paid social ad platforms with experience with campaign trafficking, setup, targeting approaches, and multiple campaign objectives
- 3+ years With Meta and TikTok Ads Manager, with up-to-date buying certifications
- 2+ Years with Reddit and LinkedIn Ads Manager
- Proficiency in Excel and/or Google Sheets as well as experience working with a Project Management tool (eg Airtable, Asana, Trello, Smartsheet etc)
- Deep familiarity in working with conversion events across key social channels including creating custom conversions, standard event mapping, and fundamental tag troubleshooting through tools such as pixel helper.
- Experience setting up and managing A/B testing scenarios and experiments, evaluating performance and platform insights to generate recommendations for improved performance.
- Ability to present internally and externally as needed.
- Bachelor's Degree Required
Benefits
- Comprehensive Benefits Package
- Wellness Spending Account
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social media campaignscampaign traffickingcampaign setuptargeting approachesA/B testingconversion eventscustom conversionsevent mappingtag troubleshootingperformance analysis
Soft skills
collaborationcommunicationleadershipcoachingproblem-solvingteamworkstrategic thinkingadaptabilityanalytical thinkingclient management
Certifications
Meta buying certificationTikTok buying certification