Hotspex Media

Performance Marketing

• Independently managing and executing paid social media campaigns across key platforms (Meta, TikTok, LinkedIn, Pinterest, Snapchat, Reddit)
• Key day-to-day contact for internal stakeholders, ensuring campaigns are strategically sound, executed, and optimized to meet performance goals
• Lead, plan, launch, and optimize paid social campaigns across multiple platforms, and objectives.
• Own campaign performance from start to finish, including budgets, pacing, and KPIs
• Collaborate with strategy teams to brief, review, and execute upcoming campaigns.
• Perform ongoing campaign analysis and make optimization recommendations as needed.
• Manage a varied and diverse roster of clients and act as the primarily resource for paid social inquiries.
• Build and maintain campaign documentation including naming conventions, media plans, and Airtable trackers.
• Conduct QA and troubleshooting across tracking, targeting, and creative before launch.
• Deliver performance reports with actionable insights and observations.
• Stay ahead of platform updates and paid social trends, sharing learnings internally.
• Assist with onboarding and coaching of junior staff members.
• Work as a team! Sometimes you’ll be in crunch mode, sometimes it’ll be other members of our team. Have each other’s back!

Campaign Manager, Paid Social