
Growth Lead, Organic
Hotel Engine
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $170,000 - $200,000 per year
Job Level
About the role
- Channel Growth: Drive measurable improvements in organic search traffic and LLM-generated referrals (AEO/GEO) that translate to new user acquisition and revenue.
- Technical SEO Excellence: Ensure Engine.com and all product properties are optimized for both traditional crawlers and AI agents, enabling efficient access and action on behalf of users.
- Content Automation: Build and manage scalable content programs using tools like AirOps to dominate long-tail search queries and establish topical authority in business travel.
- LLM Optimization: Develop and execute experiments to improve Engine's presence in ChatGPT, Perplexity, Gemini, and other answer engines through citation-worthy content and agent-friendly architecture.
- Cross-Product Strategy: Create cohesive organic strategies across Engine's core platform, Groups, Spaces, and Partner Hub that drive traffic to each product's unique value propositions.
- Performance Reporting: Deliver data-driven insights on organic performance using Amplitude, Snowflake, Salesforce, and other analytics tools to inform strategy and demonstrate ROI.
- Competitive Intelligence: Monitor and outmaneuver competitors in search through technical superiority, content depth, and emerging channel adoption.
Requirements
- Proven SEO Leadership: 6+ years creating and executing SEO strategies with demonstrated success in competitive markets. Recent full-time proven success on AEO/GEO required.
- Content Automation Expertise: Track record of building scalable content programs using automation tools; experience with AirOps strongly preferred.
- Technical Depth: Strong technical expertise in site architecture, structured data, crawl optimization, and making websites both SEO and LLM-friendly.
- Data Fluency: Proven ability to translate data into insights and decisions using analytics tools. Comfortable with SQL and data warehouse platforms like Snowflake.
- Platform Expertise: Deep understanding of traditional search (Google, Bing) and LLM platforms (ChatGPT, Gemini, Perplexity, Claude).
- High Agency: Motivated self-starter who independently leads roadmap development and execution across cross-functional stakeholders including Product, Engineering, Web, Design, and Agencies.
- Communication Excellence: Exceptional written and verbal skills; ability to influence senior leadership and technical teams alike.
- Preferred Qualifications: In-house, B2B SaaS SEO experience, Experience in travel, fintech, or marketplace businesses, Proficiency in NLP, vector search, and RAG, Experience with Webflow, WordPress CMS management.
Benefits
- Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
- Benefits: Check out our full list at http://engine.com/culture.
- Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEOAEOGEOcontent automationsite architecturestructured datacrawl optimizationSQLNLPvector search
Soft Skills
leadershipdata fluencymotivationcommunicationinfluence