Hotel Engine

Growth Lead, Organic

Hotel Engine

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $170,000 - $200,000 per year

Job Level

Tech Stack

About the role

  • Channel Growth: Drive measurable improvements in organic search traffic and LLM-generated referrals (AEO/GEO) that translate to new user acquisition and revenue.
  • Technical SEO Excellence: Ensure Engine.com and all product properties are optimized for both traditional crawlers and AI agents, enabling efficient access and action on behalf of users.
  • Content Automation: Build and manage scalable content programs using tools like AirOps to dominate long-tail search queries and establish topical authority in business travel.
  • LLM Optimization: Develop and execute experiments to improve Engine's presence in ChatGPT, Perplexity, Gemini, and other answer engines through citation-worthy content and agent-friendly architecture.
  • Cross-Product Strategy: Create cohesive organic strategies across Engine's core platform, Groups, Spaces, and Partner Hub that drive traffic to each product's unique value propositions.
  • Performance Reporting: Deliver data-driven insights on organic performance using Amplitude, Snowflake, Salesforce, and other analytics tools to inform strategy and demonstrate ROI.
  • Competitive Intelligence: Monitor and outmaneuver competitors in search through technical superiority, content depth, and emerging channel adoption.

Requirements

  • Proven SEO Leadership: 6+ years creating and executing SEO strategies with demonstrated success in competitive markets. Recent full-time proven success on AEO/GEO required.
  • Content Automation Expertise: Track record of building scalable content programs using automation tools; experience with AirOps strongly preferred.
  • Technical Depth: Strong technical expertise in site architecture, structured data, crawl optimization, and making websites both SEO and LLM-friendly.
  • Data Fluency: Proven ability to translate data into insights and decisions using analytics tools. Comfortable with SQL and data warehouse platforms like Snowflake.
  • Platform Expertise: Deep understanding of traditional search (Google, Bing) and LLM platforms (ChatGPT, Gemini, Perplexity, Claude).
  • High Agency: Motivated self-starter who independently leads roadmap development and execution across cross-functional stakeholders including Product, Engineering, Web, Design, and Agencies.
  • Communication Excellence: Exceptional written and verbal skills; ability to influence senior leadership and technical teams alike.
  • Preferred Qualifications: In-house, B2B SaaS SEO experience, Experience in travel, fintech, or marketplace businesses, Proficiency in NLP, vector search, and RAG, Experience with Webflow, WordPress CMS management.
Benefits
  • Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
  • Benefits: Check out our full list at http://engine.com/culture.
  • Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOAEOGEOcontent automationsite architecturestructured datacrawl optimizationSQLNLPvector search
Soft Skills
leadershipdata fluencymotivationcommunicationinfluence