Brand Marketing Manager – Music
Hot Topic
full-time
Posted on:
Location Type: Hybrid
Location: City of Industry • California • United States
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Salary
💰 $80,000 - $100,000 per year
About the role
- Support the planning and execution of marketing initiatives for Hot Topic’s Music business, ensuring alignment with established brand vision, customer experience, and growth priorities.
- Develop and execute integrated marketing plans for artists and music-related product launches, including albums, merchandise, content drops, and live or experiential activations.
- Contribute creative ideas and campaign concepts, applying powerful storytelling, strong positioning, and culturally relevant creative direction.
- Responsible for campaign measurement and collaboration with the brand team.
- Lead campaign execution, including kick-offs, timelines, and cross-functional workflows to ensure marketing deliverables are completed on time and at scale.
- Partner cross-functionally with Promotions, Social Media, Influencer Marketing, CRM, Digital Advertising, Creative, Merchandising, Ecommerce, Store Ops, and Licensing to execute integrated and compliant campaigns. Coordinate brand marketing integrations across consumer-facing digital platforms, social channels, and in-store experiences.
- Collaborate with external partners across labels, management teams, distributors, licensors, and talent agencies to support campaign execution and activations.
- Identify marketing opportunities and white space, and provide recommendations for external activations such as tour sponsorships, festival booths, and in-store events.
- Track and report on campaign performance, leveraging metrics and insights to provide optimization opportunities and inform ROI-focused decision-making.
- Share campaign, progress, results, and learnings with stakeholders and leadership to support continuous improvement.
- Regularly interface with artists, management, and music stakeholders to support alignment on commercial release plans, branding, and campaign execution.
- Collaborate with content and copy teams to ensure brand voice and messaging consistency across channels.
Requirements
- 5+ years of marketing experience, preferably within music, retail, brand, entertainment, or franchise marketing
- Experience working with record companies, artist management teams, talent agencies, or entertainment partners
- Strong understanding of artist development, streaming/digital business models, touring, festivals, and pop culture trends
- Proven ability to define and drive project management, execution, and cross-functional collaboration
- Creative thinker with a passion for innovative marketing ideas and cultural storytelling
- Excellent communication, writing, presentation, and stakeholder management skills
- Strong communication skills including ability to work in a team environment, give honest, direct feedback and is a solid verbal and written communicator
- Meets deadlines, prioritizes appropriately, copes well with change, and maintains composure under pressure
- Accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues
- Proficiency in Microsoft Office (Word, Excel, PowerPoint), project management tools, and budget tracking/reconciliation
- Bachelor’s Degree required, preferably in Marketing or related field
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
marketing experienceproject managementcampaign measurementcreative directionstorytellingartist developmentstreaming business modelsdigital business modelsevent marketingbudget tracking
Soft Skills
creative thinkerexcellent communicationpresentation skillsstakeholder managementteam collaborationproblem-solvingadaptabilitytime managementcomposure under pressureaccountability
Certifications
Bachelor’s Degree in Marketingrelated field