Hot Topic

Marketing

• At Hot Topic, help bring new and emerging pop-culture brands to life across digital, retail, and social channels.
• Coordinate the rollout of integrated marketing campaigns for new and emerging brands across digital, retail, and experiential channels.
• Partner with creative, merchandising, e-commerce, and social teams to ensure campaigns are delivered on time and aligned with brand voice.
• Attend meetings and liaise with internal/external partners to manage marketing calendars, timelines, and deliverables for assigned brands.
• Assist in developing creative briefs and campaign toolkits for emerging brands; coordinate asset requests, photo/video shoots, and creative approvals.
• Support social media content planning and partner with internal/external teams to increase emerging brand awareness.
• Gather and distribute campaign performance metrics (engagement, sales lift, traffic, ROI, dashboards) to stakeholders and share observations to inform future planning.
• Serve as primary liaison between the marketing team and merchant partners; support collaboration with external partners, agencies, licensors, and local event vendor coordination; attend on-site for local events.

Marketing Coordinator