Hot Dog on a Stick

Marketing

• Supports the Marketing Team in executing key tactics that support marketing strategies that help increase restaurants’ profitable topline sales and build brand relevancy in the marketplace.
• Manages all System (Corporate and Franchise) media plans and Local Marketing Budgets to meet budgeted Same Store Sales (SSS) goals, with a keen eye on profitability.
• Partners closely with the media agency to establish clear guidelines, timelines, and creative versioning required for both Corporate and Franchise media plans.
• Key marketing liaison to all Corporate and Franchise Operators.
• Manages creative requests, ideas, and feedback in a timely manner while providing excellent field relations and support.
• Key liaison to marketing vendor(s), including, but not limited to POP and Media Agency.
• Marketing Representative in cross-functional Project Team, contributing to the marketing execution of all tests, special projects, and promotional rollouts.
• Responsible for maintaining and updating ship lists, store location lists, and location listings and reviews management tools.
• Assists the Digital Team with CRM platforms, including websites, SMS, e-clubs, and app-based loyalty programs.
• Assists with Administrative Duties such as maintaining a budget, agendas, notes, and action items for meetings, and submitting requests through a project management platform.
• Maintains and updates project(s) status and related activities through a project management platform.
• Directs New Restaurant Marketing Plans and assists in all Marketing-related functions associated with openings.
• Manages Local Restaurant Marketing plans and support material.

Field Marketing Manager

Consultant

• Establish professional relationships with our franchisees/KOP/Restaurant General Managers within your designated territory to ensure everyone is informed through frequent and open communications built on trust and respect.
• Ensure that franchisees/operations teams are following company brand standards.
• Complete an Operations Excellence Review (OER) a minimum of once a year on every restaurant and provide a documented review/action plan with every Franchisee/KOP to provide recognition and address opportunities.
• Work cross functionally during promo rollouts to lead field/in store training to ensure our system is prepared for a successful promo launch and post launch follow-up deliver an exceptional guest experience and drive sales.
• Show a sincere interest in being in the field, working with our teams and coaching towards achievement, scheduling to visit every store in your territory a minimum of four documented visits throughout the year.
• Lead and facilitate annual P&L collection and schedule annual P&L performance reviews with each franchisee identifying strengths and areas of opportunity to improve performance and profitability.
• Drive new store growth through expandable franchisees and mitigate potential closures by identifying strong internal franchisees to the transfer process.
• Support operational testing and other related company initiatives pertaining to marketing, technology, and operational programs and provide timely feedback.
• Provide opening assistance for all new franchisees and transfers for new and current owners.
• Work with franchisees to create LSM Plans for their stores to improve overall sales and profits.
• Demonstrate a high level of administrative competence to stay organized and follow through on necessary tasks.

Field Marketing Manager

Franchise Business Consultant