HostPapa

Vice President of Marketing

HostPapa

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Job Level

Lead

About the role

  • Own marketing execution across all channels, turning the CMO’s vision into clear, measurable plans that drive growth
  • Build, lead, and develop a high-performing marketing team across SEO, content, social, paid media, email, lifecycle, affiliates, and partnerships
  • Set clear goals, KPIs, and dashboards to create focus, visibility, and accountability across channels
  • Partner closely with Product, Sales, and Customer Success to align marketing with business priorities and product launches
  • Lead organic growth through SEO and content, ensuring steady, high-quality demand over time
  • Own social media strategy across organic and paid channels, with a consistent brand voice and measurable impact
  • Direct paid acquisition with a strong focus on efficiency, CAC, and return on ad spend
  • Own the full lifecycle and email experience, from onboarding and nurturing to retention and re-engagement
  • Oversee affiliates, partnerships, influencers, and brand ambassador programs as scalable growth channels
  • Drive a culture of testing, experimentation, and continuous optimization
  • Identify and adopt new channels, tools, and technologies, including AI, when they create real value
  • Manage marketing budgets carefully, ensuring spend is focused on highest-impact initiatives
  • Report performance clearly to the CMO, focusing on insights, outcomes, and next actions
  • Hire, mentor, and retain top marketing talent while setting clear expectations and career development paths for direct reports
  • Build a results-driven, collaborative culture where marketing works tightly with the rest of the company
  • Support other tasks or projects as assigned to meet team and business needs

Requirements

  • Proven marketing leader with experience scaling acquisition and revenue through multi-channel programs
  • Able to think strategically and operate hands-on, setting direction while diagnosing and fixing underperforming campaigns
  • Strongly data-driven, comfortable working with analytics, dashboards, and performance metrics to guide decisions
  • Builder mindset, with experience creating or significantly scaling marketing teams and programs
  • Hands-on experience across key channels including SEO, paid media, social, email, lifecycle, content, and partnerships
  • Resourceful and proactive, quick to diagnose issues and move to execution without unnecessary friction
  • Clear and confident communicator with executives, peers, and teams, comfortable pushing back when needed
  • Moves fast, makes decisions with conviction, and adjusts quickly based on results
  • Experienced managing meaningful marketing budgets and building high-performing teams
  • Familiar with modern marketing tools, automation platforms, AI-driven workflows, and remote-first environments
  • Background in SaaS, web hosting, or SMB-focused technology companies is a plus
Benefits
  • Work from anywhere - this is a remote opportunity
  • A competitive salary that values you and your unique skill sets
  • Career advancement & professional development opportunities to help you reach your full potential
  • Flexible work arrangements to support work/life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOcontent marketingpaid mediaemail marketinglifecycle marketingaffiliatespartnershipsanalyticsperformance metricscampaign management
Soft Skills
strategic thinkingdata-driven decision makingcommunicationteam leadershipproblem solvingcollaborationresourcefulnessproactivityconviction in decision makingadaptability