Hostaway

Senior Marketing Operations Analyst

Hostaway

full-time

Posted on:

Location Type: Remote

Location: Argentina

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Job Level

Senior

Tech Stack

AirflowBigQueryCloudETLSQLTableau

About the role

  • Own end-to-end top-of-funnel tracking across web and paid channels, including UTM standards for source, medium, and campaign.
  • Improve GA4 configuration and conversion tracking, maintain Google Tag Manager tags and events, and ensure consent-aware analytics.
  • Define and enforce a UTM taxonomy and naming standards that prevent attribution leaks and double-counting.
  • Build, maintain, and QA dashboards for Marketing performance in Tableau or Looker.
  • Automate weekly and monthly reporting.
  • Partner with HubSpot and Salesforce admins to align the lead lifecycle, campaign member statuses, and definitions for MQL, SAL, and SQL so they are consistent and reportable.
  • Reconcile web analytics with CRM data to validate pipeline influence, revenue impact, and spend efficiency.
  • Write SQL for ad-hoc analysis, including data quality checks and troubleshooting across the funnel.
  • Collaborate with Paid Media, Content, and Product Marketing teams to instrument experiments and measure impact with clear success metrics.

Requirements

  • Hands-on GA4 and Google Tag Manager experience, including events, conversions, and cross-domain tracking.
  • Consent management familiarity and a basic understanding of privacy constraints.
  • Proven experience with HubSpot and Salesforce in a B2B funnel, covering lead lifecycle, campaigns, and reporting.
  • BI experience with Looker, or a similar enterprise-grade BI tool.
  • Strong SQL skills using joins, CTEs, and window functions, with confidence validating data end to end.
  • Experience building marketing reporting and enforcing UTM standards.
  • Experience with ad platforms’ conversion APIs and offline conversions (nice-to-have).
  • BigQuery experience and familiarity with ETL or ELT tools such as dbt, Airflow or Cloud Composer, and Fivetran (nice-to-have).
Benefits
  • Competitive Compensation: We offer competitive pay based on market rates in the country of the applicant.
  • 100% Remote: Enjoy the freedom to work from anywhere within your country of residence—be it a co-working space, your home office, or even your dining room table. The choice is yours. Just don’t ask to work in our office (we don’t have one).
  • Equity: Every role in our company comes with valuable stock options in a fast-growing and profitable company. This ensures we all share in the company’s success.
  • Values-Driven Leadership: Our Core Values are not just words we’ve written to make us feel good. We leverage them daily when making strategic and tactical decisions.
  • Professional Growth: Our rapid growth offers unparalleled learning and development opportunities, along with a multitude of career advancement opportunities.
  • Annual Paid Leave: The specific amounts vary by country and are aligned with country and/or contract-specific norms.
  • Geographic Specific Benefits: As an international employer, we offer different country-specific benefits such as Health Insurance and Pensions in countries where these perks are customary. The specifics depend on the country of the applicant.
  • Dynamic Team Culture: As a global company with team members in over 40 countries, our diverse and international culture fuels our innovation and creativity, providing a key pillar to our success (and making it a lot of fun to work here).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GA4Google Tag ManagerSQLTableauLookerUTM standardsBigQueryETLELTad platforms' conversion APIs
Soft Skills
collaborationcommunicationdata validationreportingproblem-solving