Horze International GmbH

Social Media Manager

• You are responsible for the strategic planning and operational execution of our social media channels, with a focus on Meta (Instagram & Facebook - organic), TikTok and Pinterest
• You will create, plan and publish engaging content that excites our target audience and authentically represents our brand
• You will develop creative content formats and campaigns that activate our community and increase engagement
• Performance analysis of our social media activities is part of your role – you track relevant KPIs and derive optimization measures
• You are the heart of our community: you respond to direct messages, reply to comments and maintain active dialogue with our followers
• By actively commenting, liking and reposting you strengthen ties with our equestrian community and foster a lively, positive atmosphere
• You will develop and implement an influencer marketing strategy for the equestrian sector to raise brand awareness and reach our target audience
• You identify relevant influencers and Key Opinion Leaders (KOL) in the equestrian world—such as veterinarians, riding coaches or farriers—who fit our brand, connect with them and negotiate collaborations
• Managing existing influencer relationships and building a network of new top influencers and KOLs in the equestrian field are core responsibilities
• You create campaign concepts and briefs for influencers and KOLs to communicate our messages and objectives effectively
• You will further develop our influencer affiliate program to automate processes and expand the community
• You manage content creators for user-generated content (UGC) and lifestyle content to generate authentic and diverse material for our channels
• Coordinating product tests, shoots and content productions with creators is part of your responsibilities
• You develop and manage sponsorship programs for riding clubs to make Horze tangible for customers beyond the digital realm and in everyday stable life
• Organizing activities and events in cooperation with influencers, KOLs and the equestrian community strengthens our brand presence and fosters community engagement

Social Media & Community Manager – Equestrian