Social Media & Community Manager – Equestrian

Horze International GmbH

Social Media Manager leading strategic planning and execution of social media channels for an equestrian brand. Engaging community and enhancing brand presence through creative content.

Posted 5/11/2026full-timeRemote • 🇩🇪 GermanyJunior💰 €35,000 - €45,000 per yearWebsite

About the role

Key responsibilities & impact

You are responsible for the strategic planning and operational execution of our social media channels, with a focus on Meta (Instagram & Facebook - organic), TikTok and Pinterest
You will create, plan and publish engaging content that excites our target audience and authentically represents our brand
You will develop creative content formats and campaigns that activate our community and increase engagement
Performance analysis of our social media activities is part of your role – you track relevant KPIs and derive optimization measures
You are the heart of our community: you respond to direct messages, reply to comments and maintain active dialogue with our followers
By actively commenting, liking and reposting you strengthen ties with our equestrian community and foster a lively, positive atmosphere
You will develop and implement an influencer marketing strategy for the equestrian sector to raise brand awareness and reach our target audience
You identify relevant influencers and Key Opinion Leaders (KOL) in the equestrian world—such as veterinarians, riding coaches or farriers—who fit our brand, connect with them and negotiate collaborations
Managing existing influencer relationships and building a network of new top influencers and KOLs in the equestrian field are core responsibilities
You create campaign concepts and briefs for influencers and KOLs to communicate our messages and objectives effectively
You will further develop our influencer affiliate program to automate processes and expand the community
You manage content creators for user-generated content (UGC) and lifestyle content to generate authentic and diverse material for our channels
Coordinating product tests, shoots and content productions with creators is part of your responsibilities
You develop and manage sponsorship programs for riding clubs to make Horze tangible for customers beyond the digital realm and in everyday stable life
Organizing activities and events in cooperation with influencers, KOLs and the equestrian community strengthens our brand presence and fosters community engagement

Requirements

What you’ll need

You have completed a degree in marketing, communications, media or sports management, or you have a comparable vocational qualification
You have professional experience in social media management, community management and/or influencer marketing, ideally in the equestrian sector
A good understanding of horses and solid knowledge of equestrian sports are essential for this role – you understand the needs and language of our community
You are a social media professional with hands-on experience on Meta (Instagram & Facebook), TikTok and Pinterest and are familiar with their best practices and trends
As a Canva expert you create attractive graphics and visual content for our social channels independently
Your creativity and sense for visual aesthetics help you produce engaging content that delights our target audience
You have a knack for community work: you communicate empathetically, authentically and always strike the right tone—both for positive and critical topics
You bring an analytical mindset and can evaluate performance metrics to make data-driven decisions
Your structured and independent way of working helps you keep track even with diverse tasks
You are a team player with strong communication skills and enjoy collaborating with internal teams and external partners
Your profile is completed by fluent German and English skills, both written and spoken

Benefits

Comp & perks

A fair, social and friendly workplace with performance-based compensation
A state-of-the-art work environment within a respectful company culture and numerous opportunities for professional and personal development
Exciting international projects with a lot of autonomy and responsibility
An open communication culture with flat hierarchies
A motivated and committed team that enjoys working in a dynamic and positive environment
Attractive employee discounts
A company-supported bike leasing program (Job-Rad)
Company pension plan
Training and development opportunities
Flexible working hours and a home-office policy
Free parking
Weekly deliveries of fruit and sweets, as well as free hot & cold drinks

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

social media managementcommunity managementinfluencer marketingperformance analysiscontent creationcampaign developmentgraphic designdata analysisKPI trackinguser-generated content (UGC)

Soft Skills

creativitycommunicationempathyteamworkindependenceorganizational skillsanalytical mindsetrelationship buildingadaptabilityproblem-solving

Certifications

degree in marketingdegree in communicationsdegree in mediadegree in sports managementvocational qualification in marketingsocial media certificationdigital marketing certificationinfluencer marketing certificationgraphic design certificationdata analysis certification