Horizontal Digital

Content Strategist – 3 Month Contract

Horizontal Digital

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Location Type: Remote

Location: United Kingdom

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About the role

  • Shape and lead enterprise-wide content strategies that support business goals and user needs
  • Build governance frameworks to ensure quality, consistency, and accountability
  • Define KPIs to measure performance and drive continuous improvement
  • Champion innovation in how content is created, managed, and delivered
  • Lead workshops and discovery sessions with clients to help identify and define content needs, priorities, and roles
  • Embed SEO thinking into content strategy - aligning structure, metadata, and messaging with search intent and discoverability goals
  • Help clients navigate the shift to composable and headless content architecture
  • Design workflows that make content easier to create, approve, and publish
  • Set up rights and permission structures that support secure collaboration
  • Develop strategies for publishing content across global platforms and channels
  • Establish content lifecycle practices—from creation to archival
  • Map current vs future-state content operations and help shape practical roadmaps for change
  • Create scalable taxonomy structures aligned with business and customer needs
  • Build metadata frameworks that power discovery and personalisation
  • Define best practices for how content is stored, organised, and managed
  • Support localisation through smart multi-language architecture
  • Work closely with UX to ensure IA reflects real-world user journeys, not internal silos
  • Use semantic modelling approaches to support more intelligent content orchestration and connected experiences
  • Build structured, reusable content models that support omnichannel delivery
  • Leverage modular components to reduce duplication and speed up publishing
  • Design schemas that enable dynamic, personalised experiences
  • Make authoring easier while optimising delivery performance
  • Help shape our internal approach to structured content - including how we use Sitecore, Salesforce, and connected platforms
  • Contribute to developing internal documentation and reusable content models that help our teams work more efficiently across projects
  • Help our clients understand the practical realities, opportunities, and limitations of gen AI in content work
  • Design thoughtful, human-aware strategies for using AI in content creation
  • Create hybrid workflows that blend human creativity with machine efficiency
  • Define quality, consistency, and ethical guardrails for AI content
  • Build systems that allow AI to work within your content structures
  • Train content authors and stakeholders on strategy, tools, and best practices
  • Create documentation and guides that make content governance simple
  • Work together with developers, UX teams, and marketers to bring experiences to life
  • Stay ahead of industry trends and share new thinking across the team

Requirements

  • 5+ years of experience in content strategy, information architecture, or digital content operations
  • Strong knowledge of content modelling, taxonomy, and metadata frameworks
  • Experience designing and implementing content workflows and governance models
  • Familiarity with multilingual content strategies, localisation, and translation workflows
  • Solid understanding of personalisation and content segmentation strategies
  • Experience working with DAM systems and managing digital assets at scale
  • Exposure to or curiosity about AI-generated content and automation in content production
  • Comfort collaborating with UX, dev, design, and marketing teams in Agile environments
  • Excellent communication and stakeholder engagement skills
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategyinformation architecturecontent modellingtaxonomymetadata frameworkscontent workflowsgovernance modelsmultilingual content strategieslocalisationAI-generated content
Soft Skills
communicationstakeholder engagementcollaborationleadershipinnovationstrategic thinkingproblem-solvingadaptabilitycreativityteamwork