Horizontal Digital

Content Writer – 3 Month Contract

Horizontal Digital

contract

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

Sitecore

About the role

  • Write clear, compelling copy for websites, journeys, campaigns and experiences across B2C and B2B sectors.
  • Adapt tone and messaging to suit different industries (e.g. finance, travel, retail) and sensitivities (e.g. regulated content).
  • Craft copy for CTAs, headlines, page narratives, microcopy, error states and everything in between.
  • Write for different funnel stages, from awareness to action to retention, across omni-channel experiences.
  • Interpret content strategy, brand guidelines and audience insights into distinctive, effective voice and messaging frameworks.
  • Contribute to content models and templates that support component-based publishing in CMS platforms.
  • Translate structured content fields into natural, persuasive copy, fit for both machine and human readability.
  • Write with an understanding of modular content models, structured data and tagging for reuse and personalisation.
  • Align content to Sitecore and Content Hub capabilities (e.g. components, assets, content types).
  • Contribute to content migration, QA and authoring for digital builds.
  • Craft content optimised for search, considering keyword strategy, E-E-A-T principles, and natural language search.
  • Help write metadata, structured snippets and SEO-aligned headlines and intros.
  • Consider voice search, generative search and AI-powered content discovery.
  • Work in lockstep with UX, Strategy, Tech and Design teams to deliver joined-up experiences.
  • Participate in user journey mapping and content planning sessions.
  • Collaborate with translation and localisation teams to support multilingual delivery.

Requirements

  • 5+ years’ experience as a digital content writer, UX writer or copywriter (agency or in-house).
  • Strong portfolio of web, product or campaign writing, with clear examples of voice, clarity and strategic thinking.
  • Ability to write for multiple tones of voice, verticals and user types.
  • Understanding of structured content and writing for modular design systems.
  • Familiarity with SEO, structured data, and accessibility best practices.
  • Experience working in or around CMS platforms like Sitecore, Content Hub or similar.
  • Awareness of how AI tools (e.g. SitecoreAI, ChatGPT, Writer, Grammarly) can accelerate content creation, and where human craft must lead.
  • Excellent attention to detail, grammar, flow and digital usability.
  • Clear communication, collaborative energy and the ability to take and apply feedback constructively.
  • Bonus Points For: Experience writing for Sitecore-powered platforms or working within Sitecore Content Hub environments.
  • Bilingual fluency in English and Arabic (especially for MENA-based clients).
  • Experience writing content for high-sensitivity industries such as Financial Services, Healthcare or Government.
  • Experience with content QA, localisation workflows, and global publishing models.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital content writingUX writingcopywritingSEOstructured datamodular design systemscontent migrationcontent QAmetadata writingkeyword strategy
Soft Skills
attention to detailclear communicationcollaborative energystrategic thinkingability to take feedbackadaptability to toneuser journey mappingcontent planningpersuasive writingmultilingual delivery