Manage the online experience for HoraceMann.com to optimize key performance indicators including quote start rate, quote completion rate, website satisfaction, SEO performance, and engagement metrics.
Plan, manage, and conduct A/B and user experience testing to improve digital performance and customer journeys.
Analyze traffic, engagement, and conversion metrics to identify optimization opportunities.
Perform day-to-day operation, maintenance, and cosmetic updates of company websites and digital applications using an enterprise content management system (CMS).
Build and update web pages to support discovery, quoting, purchasing, and servicing activities.
Execute approved digital campaigns by building and publishing pages and components within Sitecore, ensuring alignment with design standards and timelines.
Maintain and optimize content for local agent web pages using defined templates and governance guidelines.
Support content governance by monitoring accessibility, performance, SEO best practices, and regulatory compliance.
Validate SEO tagging, metadata, tracking implementation, and landing page functionality.
Collaborate with QA and development teams to support testing, defect identification, and release validation.
Escalate issues as appropriate and assist with post-release issue resolution and training.
Configure, maintain, and monitor digital analytics using Google Analytics and Google Tag Manager.
Produce routine and ad hoc reports on website traffic, engagement, conversion, SEO, and SEM performance.
Validate tracking implementation and ensure accurate performance reporting for stakeholders.
Serve as a digital subject-matter resource for business analysts, project managers, and development teams.
Provide input on requirements, support testing and validation activities, and assist with post-launch updates.
Collaborate with SEO and SEM stakeholders and agency partners as needed.

Requirements

Bachelor’s degree required; advanced degree preferred.
3–7 years of experience in digital experience delivery, website operations, digital marketing execution, or related roles.
Hands-on experience supporting enterprise websites using a content management system, including content editing, governance, accessibility, and regulatory compliance.
Working knowledge of on-page SEO best practices, including metadata optimization, keyword implementation, and content performance analysis.
Experience with Google Analytics and Google Tag Manager, including tagging validation and performance reporting.
Familiarity with QA testing practices, release validation, and defect resolution.
Experience using AI-enabled tools to support content creation, optimization, analytics, or workflow efficiency.

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

A/B testinguser experience testingSEO performancedigital analyticscontent management systemmetadata optimizationkeyword implementationcontent performance analysisdefect resolutiondigital marketing execution

Soft Skills

collaborationproblem-solvingcommunicationproject managementanalytical thinking

Certifications

Bachelor's degreeadvanced degree (preferred)