HopHR

Growth Marketing Lead – Founding IC

HopHR

contract

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Validate ICP and refine positioning through rapid paid testing
  • Operate paid campaigns directly (Google Ads, Meta Ads, Reddit Ads)
  • Build and optimize full-funnel journeys (ads → landing → lifecycle)
  • Create and systematize customer-proof engines (UGC, testimonials, case snippets)
  • Stand up minimal lead capture, routing, and reporting infrastructure
  • Deliver crisp weekly performance insights tied to pipeline outcomes
  • Use AI and automation tools to accelerate segmentation, creative iteration, and operational workflows
  • Partner directly with founders on narrative, prioritization, and GTM strategy
  • Own end-to-end marketing for Moon’s relaunch

Requirements

  • Proven 0→1 B2B SaaS growth experience
  • Personally operated paid campaigns across Google and Meta (Reddit required)
  • Strong experimentation mindset (baseline → action → measurable lift)
  • Experience building proof/UGC systems tied to conversion and pipeline
  • Ability to set up lightweight lead routing and reporting without dedicated RevOps
  • High communication clarity — written positioning, metric storytelling, decision narratives
  • Demonstrated AI/automation workflows that created measurable impact
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaS growthpaid campaignsGoogle AdsMeta AdsReddit Adscustomer-proof systemslead capturereporting infrastructureAI toolsautomation workflows
Soft Skills
experimentation mindsetcommunication claritymetric storytellingdecision narratives