Marketing Automation Specialist
Honeywell
full-time
Posted on:
Location Type: Hybrid
Location: Bucharest • Romania
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Tech Stack
About the role
- Build, launch, and optimize marketing automation programs and campaigns in Marketo and SFDC, supporting business objectives across all Honeywell units.
- Develop and enforce campaign/program naming standards, UTM generation, and data consistency practices.
- Create and maintain Marketo landing pages, forms, and email nurture programs, ensuring high quality and brand alignment.
- Serve as a subject matter expert for email nurture development and advanced Marketo features.
- Partner with marketing teams to understand requirements, consult on automation best practices, and deliver scalable solutions.
- Collaborate with stakeholders to standardize campaign/program development processes between Marketo and SFDC.
- Monitor and troubleshoot campaign performance, data flow, and integration issues, proactively identifying and resolving errors.
- Support strategic projects related to marketing automation tools, including process improvements and tool enhancements.
- Stay current with industry trends, new features, and best practices in marketing automation.
- Maintain documentation and contribute to training and enablement for marketing teams.
Requirements
- Bachelor’s or Master’s degree in Marketing, Business, Information Systems, or related field.
- 2+ years of hands-on experience with Marketo and Salesforce (SFDC) in a marketing automation role.
- Proven experience building and managing marketing automation programs, landing pages, and nurture campaigns.
- Strong understanding of campaign/program standardization, data quality, and UTM best practices.
- High attention to detail and commitment to process accuracy.
- Excellent communication and collaboration skills.
- Ability to work across multiple business units and manage competing priorities.
Benefits
- Competitive Salary regularly increased based on your performance
- Enjoy 25 vacation days per year, plus extra days off for life's special events
- We provide meal vouchers
- Flexible benefits basket with monthly budget allocated (top up medical insurance, life insurance, pension, vacation/ cultural/ fuel vouchers)
- Medical Insurance Plan paid by the company
- Christmas and Easter bonuses
- Recognition & referral bonus programs
- Comprehensive induction, ongoing training and development to set you up for success
- In-house and external learning platforms (Udemy) to continue to expand your skills
- Work experience opportunities to help you grow your career with us
- Global employee networks to help you connect and grow
- Employee Assistance Program - Free and confidential service to help with any difficulties regarding work, life and personal or family matters
- In case of unfortunate events, we support you by offering you free days and financial support (handled on a case by case basis) or Family financial aids
- Access Integrity line - Any workplace issues or violations that need to be raised in good faith, can be communicated in a safe, private and confidential environment
- Your family is growing while working at Honeywell? We congratulate you by offering special bonuses
- Frequent Employee Engagement activities fostering an inclusive and diverse work environment
- 3 + 2 hybrid work arrangement to support your work-life balance
- Flexible working hours
- Fresh fruit days in the office
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
MarketoSalesforcemarketing automationcampaign managementlanding page developmentemail nurture programsdata consistency practicesUTM generationcampaign standardizationprocess improvements
Soft Skills
attention to detailcommunication skillscollaboration skillsability to manage competing priorities
Certifications
Bachelor’s degreeMaster’s degree