HomeState

Marketing

• Partner with the Director of Marketing on campaign strategy, creative development, and photography direction
• Ideate, plan, execute, and manage marketing campaigns across email, social, digital and in-store channels.
• Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling and engagement.
• Write and edit guest-facing communications in HomeState’s voice.
• Support creation and editing of collateral and digital assets including images and graphics.
• Track and report marketing KPIs, campaign performance and guest engagement metrics
• Document workflows, processes, and brand standards
• Support marketing needs tied to community events, partnerships, and restaurant openings
• Take on additional marketing projects as assigned.
• Optimize HomeState’s Google Business Profile to drive visibility in “near me” searches.
• Identify and cultivate relationships with local food creators, bloggers, and press outlets.
• Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.

Marketing Manager