Marketing Manager

HomeState

Marketing Manager at HomeState overseeing marketing campaigns and guest communication across various channels. Collaborating with the director and managing social media content strategy.

Posted 7/29/2026full-timeLos Angeles • California • 🇺🇸 United StatesMid-LevelSenior💰 $80,000 - $90,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in campaign strategy, social media management, and content creation, with strong writing skills to maintain brand voice. Proficient in tracking marketing KPIs and optimizing digital assets for consumer engagement.

Highest-signal resume keywords

Campaign StrategySocial Media ManagementEmail MarketingGraphic DesignProject Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AnalyticsContent CreationEmail MarketingSocial Media StrategyGraphic DesignPerformance TrackingBrand Voice DevelopmentDigital Asset CreationPhotography DirectionCommunity Engagement

Soft Skills

Strong Writing SkillsOrganizational SkillsAdaptabilityTeam CollaborationStorytelling

Tools & Technologies

Adobe Creative SuiteCanvaEmail PlatformsScheduling ToolsAnalytics DashboardsProject Management Software

Industry Keywords

Consumer-Facing BrandHospitality MarketingCommunity EventsDigital MarketingContent Management

About the role

Key responsibilities & impact

Partner with the Director of Marketing on campaign strategy, creative development, and photography direction
Ideate, plan, execute, and manage marketing campaigns across email, social, digital and in-store channels.
Lead social media strategy, content creation, and management across all platforms, including planning, shooting, editing, scheduling and engagement.
Write and edit guest-facing communications in HomeState’s voice.
Support creation and editing of collateral and digital assets including images and graphics.
Track and report marketing KPIs, campaign performance and guest engagement metrics
Document workflows, processes, and brand standards
Support marketing needs tied to community events, partnerships, and restaurant openings
Take on additional marketing projects as assigned.
Optimize HomeState’s Google Business Profile to drive visibility in “near me” searches.
Identify and cultivate relationships with local food creators, bloggers, and press outlets.
Regularly audit HomeState’s website and digital touchpoints to ensure they’re mobile-friendly, fast-loading, and feature accurate, appealing menu content that converts new visitors into first-time guests.

Requirements

What you’ll need

5-7 years of experience in marketing or communications, ideally with a consumer-facing or hospitality brand.
Strong writing and storytelling skills, with an ability to maintain a consistent brand voice
Experience managing email marketing, social media platforms, and basic performance analytics
Demonstrated experience as a social media content creator and manager, with a portfolio of platform-native content across Instagram, TikTok, or similar channels
Graphic design skills, with basic proficiency in tools such as Adobe Creative Suite, Canva, or similar platforms to produce on-brand visual assets
Savvy with marketing tech stacks, including familiarity with tools such as email platforms, scheduling tools, analytics dashboards, and project management software
Strong organizational and project management skills
Comfortable working in a small, fast-moving team where priorities can shift
Willingness to occasionally support evening or weekend events tied to campaigns or community moments.

Benefits

Comp & perks

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