Homes for Students

Digital Marketing

• Plan, deliver, and optimise PPC campaigns across Google Ads, Meta and paid social platforms
• Manage campaign budgets, audience targeting, and bidding strategies
• Brief and collaborate with designer on campaign assets
• Work closely with Digital Marketing Officer (Content and Social)
• Maintain understanding of organic social and content activity
• Track and report on campaign performance using Google Analytics
• Use data to inform optimisation decisions
• Implement SEO best practices on website content
• Support email campaigns and assist with managing CRM data
• Ensure all content adheres to College's brand guidelines

Digital Marketing Officer – Paid, Performance