Digital Marketing Officer – Paid, Performance

Homes for Students

Digital Marketing Officer managing PPC and digital marketing campaigns for The City of Liverpool College. Collaborating with teams to optimize recruitment efforts across various platforms.

Posted 7/23/2026full-timeLiverpool • 🇬🇧 United KingdomMid-LevelSenior💰 £30,758 - £32,453 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing PPC campaigns across Google Ads and paid social platforms, with strong analytical skills to track performance using Google Analytics. Proficient in SEO best practices and collaborative in working with design and content teams while adhering to brand guidelines.

Highest-signal resume keywords

PPC Campaign ManagementGoogle AdsGoogle AnalyticsSEO Best PracticesDigital Marketing

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

PPC Campaign ManagementGoogle AdsPaid Social PlatformsSEO PrinciplesData Analysis

Soft Skills

Collaborative Team PlayerStrong Written Communication

Tools & Technologies

Google AnalyticsCRM Systems

Industry Keywords

Digital MarketingGDPRDigital Accessibility

About the role

Key responsibilities & impact

Plan, deliver, and optimise PPC campaigns across Google Ads, Meta and paid social platforms
Manage campaign budgets, audience targeting, and bidding strategies
Brief and collaborate with designer on campaign assets
Work closely with Digital Marketing Officer (Content and Social)
Maintain understanding of organic social and content activity
Track and report on campaign performance using Google Analytics
Use data to inform optimisation decisions
Implement SEO best practices on website content
Support email campaigns and assist with managing CRM data
Ensure all content adheres to College's brand guidelines

Requirements

What you’ll need

Qualification or equivalent Experience in Design, Marketing or Communications
Experience in a digital marketing role with hands-on responsibility for paid media
Proven track record managing PPC campaigns across Google Ads and paid social platforms
Strong analytical skills, with experience using Google Analytics
Good working knowledge of SEO principles and interaction with paid and organic search
A collaborative team player
Strong written communication skills
Comfortable working with data to evaluate performance
Awareness of GDPR and digital accessibility requirements

Benefits

Comp & perks

Pension Scheme
Leave entitlement of up to 30 days annual holiday allowance, plus 1 wellbeing day
Employee Benefit Platform with access to discounts at major retailers and the Cycle to Work Scheme
Health and Wellbeing support through the Employee Assistance Programme (EAP)
Free eye test and £45 towards glasses
Free flu vaccinations
Interest-free loans for annual travel passes
Flexible working options
Professional Development opportunities
Free access to sports and fitness facilities
Discounts on hair and beauty treatments and a staff discount at the Academy Restaurant