Homera

Senior Media Buyer

Homera

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Own the execution and optimization of large-scale paid media campaigns and additional growth channels.
  • Allocate and manage significant ad budgets with a focus on sustainable scaling and efficiency.
  • Develop structured testing roadmaps across creative, audiences, offers, and landing pages.
  • Continuously optimize toward ROAS, MER, CAC, and overall acquisition efficiency targets.
  • Design and maintain advanced campaign structures and audience segmentation strategies.
  • Implement rigorous creative testing frameworks and performance iteration cycles.
  • Identify performance bottlenecks across the funnel and drive actionable optimizations.
  • Use third-party tracking systems and reporting tools to guide data-driven decision-making.
  • Manage and optimize campaigns across Google Ads, TikTok, Pinterest, X (Twitter), Native (Taboola/Outbrain), CTV, and Linear TV.
  • Evaluate channel expansion opportunities based on performance data and scalability potential.
  • Partner closely with designers, editors, and copywriters to brief and iterate high-performing creative.
  • Apply strong understanding of ad psychology and offer positioning to drive conversion improvements.
  • Contribute to landing page CRO strategy and structured A/B testing initiatives.
  • Analyze performance trends to identify growth drivers and scaling opportunities.
  • Translate data insights into clear, actionable optimization plans.
  • Stay ahead of platform updates, algorithm shifts, and evolving media buying best practices.

Requirements

  • 5+ years of proven experience managing large-scale paid media campaigns across multiple platforms.
  • Demonstrated success scaling ad accounts to 7- or 8-figure annual spend while maintaining efficient ROAS, MER, and CAC.
  • Deep expertise in Meta Ads (Facebook & Instagram).
  • Advanced knowledge of campaign structure, audience segmentation, and creative testing frameworks.
  • Strong analytical ability and experience using third-party tracking and reporting tools.
  • Proven experience managing and optimizing across Google Ads, TikTok, Pinterest, X, Native, CTV, and Linear TV.
  • Strong understanding of creative strategy, ad psychology, and performance-driven creative iteration.
  • Experience optimizing both e-commerce and lead generation funnels.
  • Excellent communication and cross-functional collaboration skills.
  • Self-starter mindset with a strong bias toward testing, iteration, and continuous improvement.
Benefits
  • Flexible working hours
  • Work wherever you choose.
  • Unlimited Paid Time off
  • Paid non-working holidays per country of residence.
  • Fun and casual work environment.
  • We are a diverse, global team!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid media campaignsROASMERCACcampaign structureaudience segmentationcreative testing frameworksA/B testinge-commerce optimizationlead generation optimization
Soft Skills
analytical abilitycommunicationcross-functional collaborationself-starter mindsetbias toward testingiterationcontinuous improvementcreative strategyad psychologyperformance-driven iteration