Holafly

Marketing Automation Specialist

Holafly

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇪 Ireland

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Job Level

Mid-LevelSenior

About the role

  • Design, build, and optimize automated customer journeys across email, push, SMS, and WhatsApp.
  • Manage advanced segmentation, personalization logic, and conditional workflows using behavioral and transactional data.
  • Continuously test and optimize automation flows to improve conversion, engagement, retention, and LTV.
  • Collaborate with Product, Data, and Engineering to define and consume events, parameters, and payloads.
  • Support and validate integrations between internal systems, CDPs, analytics tools, and marketing platforms using APIs and webhooks.
  • Analyze campaign and flow performance, run experiments, and document learnings.
  • Translate business needs into clear CRM and technical requirements, ensuring timely execution.

Requirements

  • 5+ years of experience in Marketing Automation, CRM, or Lifecycle Marketing.
  • Strong hands-on experience with Marketing Automation tools or CRM.
  • Experience with Klaviyo will be highly valued.
  • Proven experience with event-based data models, CRM integrations, APIs, and webhooks.
  • Strong analytical mindset and experience optimizing performance through data.
  • Ability to manage multiple initiatives in a fast-paced environment.
  • Excellent written and spoken English.
Benefits
  • High-impact role within the CRM & Lifecycle team.
  • Exposure to multiple strategic projects and initiatives.
  • Strong collaboration with Product, Data, and Engineering.
  • Remote-first environment with flexible location.
  • Competitive compensation based on experience.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
Marketing AutomationCRMLifecycle Marketingevent-based data modelsCRM integrationsAPIswebhooksdata analysiscampaign performance optimizationsegmentation
Soft skills
analytical mindsettime managementcollaborationcommunicationproblem-solvingadaptabilityattention to detailcreativitycritical thinkinginitiative