Own the HOA Sales website and manage member company web properties — structure, UX, conversion paths, and ongoing improvements
Build and optimize landing pages to improve conversion rates and support lead generation campaigns for member companies
Partner with internal stakeholders and member company leadership to ensure messaging aligns with each company’s brand, services, and growth objectives
Manage web performance, analytics, and user behavior tracking across all properties, tying insights back to lead quality and pipeline impact
Develop and execute SEO strategy to drive organic traffic and inbound leads for HOA Sales member companies
Optimize content for both traditional search and AI-driven discovery (AEO), including structured data, FAQ schema, and content formatting that positions member companies as authoritative sources in AI-generated answers
Manage and grow HOA Sales’ presence on LinkedIn and other relevant platforms, as well as establish and grow social presence for member companies where strategically appropriate
Track engagement metrics and continuously refine content strategy to maximize brand reach and lead generation ROI
Own marketing KPIs related to traffic, engagement, and lead generation across HOA Sales and all member company properties

Requirements

4–7+ years in digital marketing, with strong ownership of web + SEO and demonstrated ability to tie marketing efforts to measurable brand and lead generation outcomes
Proven experience improving organic traffic and inbound lead generation
Strong understanding of SEO and emerging AEO strategies
Experience managing or building websites (Webflow, WordPress, or similar)
Comfortable operating as both strategist and executor
Data-driven mindset; able to translate performance into action
Strong written communication; ability to create and refine marketing content
Experience managing marketing for multiple brands, business units, or clients simultaneously
Familiarity with AI-powered marketing tools, marketing automation platforms, and how to leverage AI for content production and optimization at scale

Benefits

Competitive salary based on experience
Generous PTO including vacation, sick leave, and holidays
Comprehensive medical, dental, and vision insurance
401(k) plan with employer match
Short- and long-term disability (employer-paid)
Remote work flexibility with opportunities for in-person collaboration

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

SEOAEOweb managementcontent optimizationlanding page optimizationanalyticsuser behavior trackingdigital marketinglead generationperformance metrics

Soft Skills

strategic thinkingwritten communicationdata-driven mindsetcollaborationcontent refinementproject managementstakeholder engagementbrand alignmentmulti-brand managementadaptability