Drive Go-to-Market Strategy & Execution
Collaborate on go-to-market plans.
Develop clear, differentiated positioning and messaging grounded in customer needs.
Lead marketing support for relevant product launches, releases, and updates.
Partner cross-functionally to execute integrated campaigns and initiatives.
Enable Sales & Drive Revenue
Create compelling sales enablement materials (presentations, collateral, tools).
Equip sales teams with messaging, competitive insights, and training.
Support pipeline growth and retention through effective marketing assets and programs.
Develop Customer-Centered Messaging & Content
Translate market, customer, and product insights into clear, impactful messaging.
Create high-quality content that supports demand generation and thought leadership.
Ensure consistency and clarity of messaging across channels and teams.
Collaborate Cross-Functionally
Partner closely with Product Management, Sales, Sales Enablement, and Marketing teams.
Contribute to competitive intelligence and market insights.
Support field marketing efforts with adaptable, regionally relevant messaging.

Requirements

6–10 years of B2B product marketing experience (preferably in education or SaaS)
Experience owning or contributing to go-to-market strategy and execution.
Strong writing and storytelling skills, with the ability to translate complex ideas into clear, compelling messaging.
Experience creating sales enablement assets and supporting revenue teams.
Ability to manage multiple projects and priorities in a fast-paced environment.
Collaborative mindset with the ability to influence without authority.
Understanding of K–12 education landscape is a plus.
Bachelor’s degree required.
Travel approximately 3-4 times/year.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

B2B product marketinggo-to-market strategysales enablementcontent creationdemand generationcompetitive intelligencemarket insightsproject managementstorytellingmessaging

Soft Skills

collaborationinfluence without authoritycommunicationadaptabilityprioritizationcustomer-centered mindsetcreativityclarityteamworkproblem-solving

Certifications

Bachelor’s degree