Marketing and Communications Manager
Hively
full-time
Posted on:
Location Type: Hybrid
Location: Pleasanton • California • United States
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Salary
💰 $93,000 - $100,000 per year
About the role
- Lead and execute an integrated marketing communications strategy.
- Responsible for brand management, content creation, digital marketing, community outreach, grants deliverables and reporting, public relations and performance analysis.
- Work cross-functionally with program teams to increase brand awareness and visibility, events and partnerships.
- Act as a creativity agent with internal and external stakeholders, providing ideas and solutions to communications and marketing challenges and opportunities.
- Manage, execute and support the department’s projects and organizational initiatives with an eye on impact, results, learning and growth.
- Create and manage a metrics dashboard to measure team efforts.
- Collaborate with the VP and Leadership Team on internal comms projects and needs.
- Lead content and execution of internal all-hands meetings.
- Proactively use AI tools to enhance results and increase efficiency.
- Analyze data from campaigns, events and other efforts to inform the decision making process.
- Leverage our CRM to build and cultivate relationships with our stakeholders.
- Oversee our website.
- Stay on top of SEO/GEO trends and apply them to our daily operations.
- Events coordination and assistance in Alameda County as needed.
- You’ll manage, mentor and guide the professional development of two team members.
Requirements
- Education: Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- Professional Experience: 5+ years in digital marketing, social media strategy, and media outreach, including at least 2 years of people management experience.
- Digital Savvy: Proven track record in content marketing and CRM management (HubSpot experience preferred).
- Media Relations: Demonstrated experience working with both traditional media outlets and influencers.
- Community Engagement: Deep experience working with underserved and underrepresented populations.
- Agile Strategy: Ability to manage multiple projects simultaneously while remaining organized, responsive, and reliable.
- Mission-First: A genuine passion for the wellbeing of families, children, and diverse communities.
- Creative Problem Solver: An 'out-of-the-box' thinker who is willing to experiment with new ideas to engage varied audiences.
- Growth-Oriented: A lifelong learner with the humility to acknowledge mistakes, reflect on lessons learned, and integrate those insights into future strategies.
- Collaborative Spirit: Empathetic, curious, and dedicated to working effectively across teams.
- Bilingual Fluency: Proficiency (written and verbal) in English and at least one of the following: Spanish, Mandarin, Cantonese, Punjabi, Hindi, Urdu, or Farsi.
- Local Connection: Current residency in Alameda County with established community ties is strongly preferred.
Benefits
- Medical, dental, and vision plans covered at 100% for the employee
- Health & Dependent Care FSA
- 14 Paid Holidays + 4 flex holidays, including your birthday!
- Generous paid time off policy (over 3 weeks per year)
- Tuition Reimbursement ($1,000/year)
- Employee Appreciation Program
- Life & Long Term Disability Insurance covered 100% by Hively
- 403(b) plan
- SEP-IRA plan with an employer contribution of 5% of annual salary
- Learning & Development Opportunities
- Financial wellness program with unlimited access to personal financial advisors
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
digital marketingcontent marketingCRM managementSEOdata analysismetrics dashboard creationmedia outreachcommunity engagementproject managementpeople management
Soft Skills
creativitycollaborationproblem solvingorganizationresponsivenessreliabilitygrowth mindsetempathycuriositycommunication