Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation.
Own media planning and channel mix across all digital platforms (social, display, search, etc)
Manage and execute paid media campaigns in-house and oversee external agency partnerships to scale resources and expertise.
Collaborate across teams (campaigns, events, product marketing, and regional marketing) to integrate paid media into go-to-market initiatives and ensure alignment with pipeline goals.
Define and track KPIs for paid media performance, including contribution to pipeline and ROI, and share insights with stakeholders to guide decision-making.
Optimize continuously based on performance data, attribution models, and evolving best practices.
Stay ahead of industry trends and technologies, including AI-driven advertising innovations.

Requirements

7-8 years of experience in digital marketing with proven hands-on experience managing multi-channel paid media campaigns.
Experience in B2B technology with an understanding of data infrastructure, AI, and cybersecurity markets.
Demonstrated success in driving pipeline growth through paid media strategies.
Strong knowledge of attribution models and analytics tools to measure impact and guide investments. (Excel proficiency required, Adobe Analytics experience preferred)
Expertise in ad platforms including Google, LinkedIn, Meta and programmatic display (DSPs) channels.
Excellent project management, organizational, and stakeholder engagement skills.
Strong analytical skills with the ability to interpret data, make data-driven decisions, and present outcomes.
Exceptional communication and interpersonal skills.

Benefits

Health insurance
401(k) matching
Flexible work hours
Paid time off
Remote work options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

digital marketingpaid media strategymulti-channel campaignsattribution modelsanalytics toolsdata-driven decision makingproject managementpipeline growthcampaign optimizationaudience segmentation

Soft skills

organizational skillsstakeholder engagementanalytical skillscommunication skillsinterpersonal skills