Hisense USA

Home Appliance Product Marketing Manager

Hisense USA

full-time

Posted on:

Location Type: Office

Location: Suwanee • United States

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About the role

  • Responsible for driving the development and implementation of comprehensive marketing strategies and plans for home appliance products
  • Close collaboration with cross-functional teams including engineering, design, marketing, sales, and manufacturing
  • Develop and execute integrated marketing campaigns that build brand awareness, generate demand, and achieve sales targets
  • Synthesize in-depth market research to understand consumer preferences and market trends
  • Collaborate with product planning and sales teams to define product features and value propositions
  • Create compelling marketing materials tailored to the unique attributes of appliances
  • Plan and execute product launches for home appliances
  • Manage integrated marketing campaigns across multiple channels
  • Analyze marketing metrics and KPIs to evaluate campaign effectiveness

Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of proven experience in product marketing in the home appliance Industry
  • Strong understanding of home appliance products, market dynamics, consumer behavior, and trends within the home appliance category
  • Excellent analytical, strategic thinking, and problem-solving skills
  • Excellent communication and project management skills, with the ability to manage multiple priorities in a fast-paced environment
  • Proficiency in data analysis, with the ability to draw actionable insights from marketing metrics and customer feedback
  • Experience working with cross-functional teams and external partners to deliver successful marketing initiatives
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesintegrated marketing campaignsmarket researchdata analysismarketing metricsKPI evaluationproduct launchesconsumer behaviorstrategic thinkingproblem-solving
Soft Skills
communicationproject managementcollaborationanalytical skillsability to manage multiple prioritiescreativityadaptabilityteamworkleadershipstrategic planning
Certifications
Bachelor's degree in MarketingBachelor's degree in Business