Hisense USA

Compliance

• Responsible for the research and improvement of local applicability issues in the process of HVAC system product development, compliance analysis and product compliance strategy.
• Responsible for collecting and organizing special legal and regulatory requirements of American countries and summarizing specific policy requirements for air conditioning products unique to each region.
• Regular meeting with Headquarters to share the latest information and trainings.
• Based on the analysis of laws and regulations, promote collaborative product planning and development of the new product.
• Participate in industry association meetings, promote exchanges and cooperation with certification agencies/associations, and deeply participate in the preparation and revision of industry standards.
• Participate in discussions to develop product certification listing strategies for AHRI certification, DOE and EPA regulations, performance analysis against competitors; local product certification and listing work.
• Connect with local 3rd party certification laboratories in Americas and be responsible for local certification/cooperative testing.

HVAC Regulatory Affairs Specialist

Product Marketing

• Develop and implement comprehensive marketing strategies and plans for Air Conditioner.
• Synthesize in-depth market research to understand consumer preferences and market trends.
• Collaborate with product planning, business planning, sales teams, and E-com team.
• Create compelling marketing materials.
• Plan and execute product launches for NPI for Air conditioners.
• Manage integrated marketing campaigns across multiple channels.
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness.
• Partner with in-store teams to develop sales tools and promotional programs.
• Monitor market trends, competitor activities, and customer feedback.

AC Product Marketing Manager

• Lead and scale product marketing strategy across Hisense USA’s core categories: Home Entertainment (TV, Laser TV, Audio), Home Appliances, HVAC / Air Solutions.
• Develop annual and long-range category marketing plans aligned with business growth objectives.
• Define category positioning, segmentation, and value proposition frameworks across the product portfolio.
• Partner closely with executive leadership to shape product roadmap priorities and commercialization strategies.
• Build a consumer-first product storytelling framework that strengthens differentiation versus competitors.
• Own end-to-end go-to-market planning for new product introductions and category expansions.
• Develop launch frameworks that align sales, retail, ecommerce, PR, media, and brand activation.
• Create integrated launch strategies across Retail channels, Ecommerce marketplaces, Direct-to-consumer initiatives, Dealer/distributor networks.
• Ensure launch readiness across merchandising assets, training materials, product content, and retail enablement.
• Drive post-launch performance analysis and optimization.
• Translate consumer insights, category trends, and competitive intelligence into actionable product marketing strategies.
• Analyze category performance, pricing dynamics, market share trends, and purchase behavior.
• Partner with research and analytics teams to uncover unmet consumer needs.
• Use data to identify whitespace opportunities and category expansion potential.
• Monitor competitor positioning, messaging, promotions, and retail execution.
• Develop clear and differentiated messaging architecture for products and categories.
• Understand and implement digital marketing strategies for content optimization.
• Create value propositions that simplify technical specifications into consumer benefits.
• Lead product naming, positioning, claims strategy, and communication hierarchy.
• Ensure consistent messaging across: Retail listings, Product pages, Sales materials, Packaging, Training assets, Digital marketing.
• Collaborate closely with Product Management, Sales, Ecommerce, Retail Marketing, Brand Marketing, Consumer Insights, Creative Teams, Global Headquarters.
• Influence product strategy based on market demand and commercialization needs.
• Serve as the voice of the customer and market internally.
• Align cross-functional stakeholders around launch priorities and messaging frameworks.
• Support retail account strategies with category-specific messaging and positioning.
• Develop retailer-specific product narratives for key accounts, with emphasis on content optimized for SEO/GEO.
• Partner with channel marketing teams to optimize merchandising and shelf presence.
• Support key customer presentations and strategic retail planning.
• Ensure category marketing aligns with retailer needs and shopping behavior.
• Build, mentor, and lead a high-performing product marketing team.
• Foster a culture of accountability, innovation, collaboration, and speed.
• Establish clear performance expectations and development pathways.
• Scale processes and frameworks to support business growth.
• Define KPIs to evaluate product marketing effectiveness.
• Measure launch performance, conversion metrics, market share, and retail success.
• Use analytics to optimize positioning and campaign performance.
• Drive revenue growth through stronger product-market fit and messaging.
• Periodic travel required for Retail meetings, Trade shows, Industry events, Global headquarters collaboration, Customer presentations.
• Estimated travel: 15–25%.

HVAC Regulatory Affairs Specialist

AC Product Marketing Manager

Senior Director, Product Marketing