Hisense USA

Product Marketing

• Responsible for driving the development and implementation of comprehensive marketing strategies and plans for home appliance products
• Close collaboration with cross-functional teams including engineering, design, marketing, sales, and manufacturing
• Develop and execute integrated marketing campaigns that build brand awareness, generate demand, and achieve sales targets
• Synthesize in-depth market research to understand consumer preferences and market trends
• Collaborate with product planning and sales teams to define product features and value propositions
• Create compelling marketing materials tailored to the unique attributes of appliances
• Plan and execute product launches for home appliances
• Manage integrated marketing campaigns across multiple channels
• Analyze marketing metrics and KPIs to evaluate campaign effectiveness

Home Appliance Product Marketing Manager