HireGummy

E-commerce, Digital Growth Specialist

HireGummy

part-time

Posted on:

Location Type: Remote

Location: Pakistan

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Manage and enhance the Shopify store — improving UX, product pages, collection structures, navigation, theme performance, and conversion paths.
  • Ensure product content, imagery, SEO metadata, and landing pages are optimized to maximize visibility and sales.
  • Maintain and improve the online storefront experience.
  • Optimize site content structure for SEO and conversions.
  • Collaborate with designers and developers to implement enhancements.
  • Develop and execute high-performing email marketing strategies using Klaviyo to drive retention, repeat purchases, and lifecycle engagement.
  • Build Klaviyo segments, flows, triggered campaigns, automation and personalization.
  • Monitor deliverability, A/B testing, and revenue attribution for email flows.
  • Craft compelling promotional and lifecycle email campaigns.
  • Manage and optimize paid acquisition campaigns across Google and Facebook/Instagram.
  • Plan, launch, monitor and scale performance campaigns.
  • Use data to refine audience targeting, creative messaging, and budget allocation.
  • Report on ROI and key performance metrics regularly.
  • Implement SEO strategies to boost organic search performance and traffic growth.
  • Perform keyword research and on-page SEO (meta tags, alt text, internal linking).
  • Optimize content and product pages for relevant search visibility.
  • Monitor rankings, traffic, and implement technical or content recommendations.
  • Manage social platforms to build community, brand engagement and traffic from social channels.
  • Plan and schedule social content supporting campaigns, product launches, and promotions.
  • Work with creatives to generate social visuals and copy aligned with brand voice.
  • Monitor social metrics and optimize posts based on performance.
  • Track and report on e-commerce performance using analytics and platform reports.
  • Use Shopify analytics, Google Analytics and ad platform insights to measure KPIs.
  • Provide actionable insights and recommendations to increase conversion rates and revenue.
  • Track email revenue, paid media ROI, organic traffic, and customer behaviour.
  • Work closely with external partners, creative teams, and other internal functions to execute high-impact campaigns and align on strategy.

Requirements

  • 4+ years of professional experience in e-commerce marketing, digital advertising, or online growth roles (Shopify preferred).
  • Proven expertise managing Shopify stores — optimizing product pages, site flow, UX, and conversion.
  • Advanced knowledge of Klaviyo (campaigns, flows, segmentation, reporting).
  • Hands-on experience with Google Ads and Facebook/Meta Ads management and optimization.
  • Strong SEO skills — keyword research, on-page optimization, organic growth strategies.
  • Experience managing and executing social media content and engagement.
  • Data-driven mindset with strong analytical skills and comfort interpreting insights.
  • Excellent project management skills and ability to work autonomously.
Benefits
  • N/A 📊 Check your resume score for this job Improve your chances of getting an interview by checking your resume score before you apply. Check Resume Score
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
ShopifyKlaviyoSEOGoogle AdsFacebook AdsA/B testingemail marketingdata analysiskeyword researchon-page optimization
Soft Skills
project managementanalytical skillsautonomycollaborationcommunication