
Marketing Operations Specialist – Landscaping
Hire Overseas
part-time
Posted on:
Location Type: Remote
Location: Argentina
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About the role
- Manage content, campaigns, reputation, and website updates while working closely with ownership to keep marketing consistent, timely, and performance-focused
- Create and schedule social media content for Facebook, Instagram, and LinkedIn
- Develop a monthly social media calendar aligned with seasonal landscaping services
- Write SEO-focused blog content centered on local landscaping topics and seasonal needs
- Draft email campaigns and newsletters using HubSpot to nurture leads and retain clients
- Monitor and respond to reviews across Google, Yelp, and Facebook within 24 hours
- Write professional, brand-aligned responses that address concerns and reinforce trust
- Make content updates and changes to the Webflow website as needed
- Plan and run seasonal marketing initiatives tied to core services
- Track engagement, website traffic, reviews, and email performance
Requirements
- 2+ years of marketing experience in home services such as landscaping, lawn care, HVAC, plumbing, or similar
- Proven experience managing social media and content for service businesses
- Strong writing skills with the ability to adapt tone to a professional local brand
- Experience building content calendars and managing multiple marketing channels
- Working knowledge of **Webflow** or the ability to learn it quickly
- Hands-on experience with **HubSpot** including CRM, email campaigns, and workflows
- Excellent English communication skills
- Self-starter who can operate independently with minimal direction
- Availability for some overlap with **PST business hours**
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SEO writingcontent managementsocial media managementemail marketingcontent calendar developmentwebsite updatesperformance tracking
Soft Skills
strong writing skillscommunication skillsself-starterindependent operationadaptability