Hint Inc.

Director of Category and Shopper Insights

Hint Inc.

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $100,000 - $115,000 per year

Job Level

Lead

About the role

  • Own the category narrative: Transform data into compelling, actionable stores for Sales, Brand, and leadership teams.
  • Deliver insight-led recommendations: Provide credible, forward-looking insights that shape joint business planning, assortment strategies, pricing, and promotion guidance and revenue growth initiatives.
  • Enable Sales Excellence: Equip Sales teams with turnkey selling narratives, and dashboards to quickly act on insights and strengthen customer conversations.
  • Support Brand Strategy: Provide Category and shopper context to refine identify whitespace opportunities.
  • Synthesize data across sources: Consolidate syndicated data, internal sales data, shopper trends, panel metrics and market intelligence into single, actionable category point of view.
  • Drive Cross functional alignment: Partner closely with customer development, Sales, revenue growth management, finance, and brand marketing to ensure consistent execution and strategy alignment.
  • Advance category expertise: Serve as the internal expert, guiding decisions, and strategy as the business defends space and expands into adjacent categories.
  • Develop tools and frameworks: Improve and create reporting and analytical tools that allow teams to extrapolate insights efficiently, enhancing execution at national, regional, and channel levels.
  • Communication to influence: Prense complex analyses and recommendations clearly to leadership and retail partners.

Requirements

  • Bachelor’s degree in Business, Marketing, Analytics, or a related field (MBA preferred).
  • 7+ years of experience in Category Management, Category Insights, or Shopper Insights within the CPG or beverage industry.
  • Strong understanding of category management, shopper behavior, and retail market analysis.
  • Experience using syndicated data tools such as SPINS, IRI/Circana, Numerator, and Kroger Stratum/84.51°.
  • Advanced Excel skills (Pivot Tables, VLOOKUP, INDEX/MATCH, IF statements, SUMIFS).
  • Strong PowerPoint and data storytelling skills to turn data into clear insights and recommendations.
  • Experience supporting sales teams, customer development, and joint business planning with retail partners.
  • Ability to translate complex data into actionable insights and selling stories.
  • Strong cross-functional collaboration skills and ability to influence teams without direct authority.
  • Highly organized and able to manage multiple projects in a fast-paced environment.
Benefits
  • Base salary of $100,000-115,000. Actual salary offer may vary based on location and work experience. The base pay range is subject to change and may be modified in the future.
  • Bonus Eligible
  • Unlimited Vacation
  • Sick Days
  • Up to 95% of the employee and dependent healthcare premiums paid for by the company
  • Life insurance (company-paid and voluntary)
  • Flexible Spending Accounts
  • 401K (regular and Roth)
  • Up to $150/month health and wellness reimbursement
  • Up to $100 monthly towards your cell phone and $50 monthly towards Internet (if applicable)
  • Employee Discount on Hint Water
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
category managementshopper behaviorretail market analysisdata storytellingadvanced Excelsyndicated data toolsdata analysisreporting toolsanalytical toolsbusiness planning
Soft Skills
communicationcross-functional collaborationinfluenceorganizationproject managementinsight generationstrategic thinkingcustomer engagementteam alignmentleadership
Certifications
Bachelor’s degreeMBA