Serves as strategic lead for email marketing campaigns for various HGV audiences
Strong writing and editing skills, specifically for direct response marketing
Aligns all marketing campaigns with business strategies to drive profitable net owner growth
Works with various execution and reporting teams to deliver measurable campaigns on time
Drives project deadlines to ensure on-time delivery
Possesses an inherent understanding of content that stimulates authentic interest in a brand that drives action
Maintains a thorough understanding of the vacation ownership industry and marketing landscape and stays abreast of industry trends
A dynamic self-starter who works collaboratively in a fast-paced environment
Drives various test-and-learn strategies
High degree of proficiency MS Office Suite, particularly PowerPoint, Excel, Outlook & Internet applications
Working knowledge of Tableau in order to monitor analytics that informs future campaigns
Critical attention to detail, deadlines and reporting
Strong analytical, prioritizing, problem-solving, presentation, project management skills from conception to completion
Ability to interpret data and marketing outcomes in order to strengthen campaigns
Other duties as assigned by Senior Director, Marketing Content

Requirements

Strong writing and editing skills, ability to develop story angles, ability to manage multiple ongoing projects
Marketing background preferred
Bachelor's Degree
5-7 years of experience
1 year of management experience
Ability to travel if needed

Benefits

Day One medical, dental and vision insurance
401K plan
Paid Time Off (PTO) program
Extraordinary travel benefits!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingdirect response marketingproject managementdata interpretationanalyticscontent developmentcampaign measurementtest-and-learn strategieswritingediting

Soft Skills

collaborationself-starterattention to detailproblem-solvingprioritizingpresentationtime managementcommunicationadaptabilitycreativity

Certifications

Bachelor's Degree