HillBridge Consulting

Growth Marketing

• Own the lead funnel end-to-end: attract, capture, nurture, and hand off qualified leads to sales, partnerships, or intake
• Build and manage lead capture mechanisms across Instagram, LinkedIn, and email, including landing pages, forms, DM funnels, newsletter sign-ups, and gated content
• Define qualified-lead criteria with leadership and track the pipeline against that standard
• Develop and publish consumer/patient-facing educational Instagram content and professional thought-leadership LinkedIn content focused on lead actions
• Engage with followers, DMs, and comments to convert interest into leads
• Build and deploy newsletters and targeted lead-nurturing campaigns
• Manage subscriber segmentation by lead stage while maintaining healthcare communication compliance
• Set up automated workflows to qualify and warm leads with minimal manual effort
• Supervise and mentor the digital growth intern, assigning lead-generation tasks, providing feedback, and setting weekly priorities
• Collaborate with management on campaign calendars and strategic direction anchored to lead targets
• Report to leadership on lead volume, lead quality, and pipeline health

Digital Growth Specialist