Director, Product Marketing – Technology Partners
Tanium
ITSMServiceNow
Product Marketing Manager, Mid-Market – Enterprise Audience
Hiiya
full-time
Posted on:
Location Type: Hybrid
Location: Seattle • Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $155,000 - $190,000 per year
Job Level
Mid-LevelSenior
About the role
- Build a deep understanding of Hiya’s platform and translate it into solution-oriented narratives that connect to customer pains and outcomes.
- Define and refine the ICP with Sales, uncovering patterns across regions and industries to guide targeting.
- Lead ABM strategy: design and execute the best ways to reach priority accounts through personalized campaigns, content, and events.
- Deliver messaging, competitive intelligence + positioning, and enablement — from playbooks to collateral — that boost win rates, shorten cycles, and help Sales prove value with new and existing accounts.
- Track the competitive landscape and arm Sales with positioning, proof points, and talk tracks to outmaneuver alternatives.
- Partner with Demand Gen, Web, and Lifecycle to align ABM with campaigns, conversion paths, and nurture flows.
- Define success metrics, track performance, and feed insights back to sharpen strategy and inform the product roadmap.
- Support international expansion with localized narratives and GTM playbooks.
Requirements
- 3–5 years in B2B SaaS product marketing (or adjacent role), ideally with Mid-Market or Enterprise exposure.
- Ability to grasp complex products and articulate platform-level value, not just features.
- Strong storyteller who can turn product capabilities into customer impact.
- Experience with sales enablement, ABM, and competitive positioning to drive new business and expansion.
- Comfort supporting customer retention and renewal motions.
- Scrappy, solutions-oriented mindset; you spot opportunities and make things happen.
- Collaborative partner who thrives across teams.
- Comfortable representing Hiya at field events and customer meetings.
- Analytical: you dig into the ‘why’ and bring actionable insights.
Benefits
- Equity compensation
- 401K program with 3% match through Fidelity Investments
- Self managed vacation plan
- 15 Paid holidays including Recharge Days
- 100% covered medical, dental, and vision for the employee and 50% coverage for dependents
- Flexible spending, health savings accounts and Pretax dependent day care savings plan
- Paid parental leave
- Voluntary Life and AD&D, and Accident insurance options
- Employer-paid life insurance
- Employer-paid long-term disability coverage (in qualifying states)
- Donation Matching for a charity of your choice (up to $1,000/ year)
- $1,000/year reimbursement in Professional Development funds
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaS product marketingsales enablementABM strategycompetitive positioningcustomer retentioncustomer renewaldata analysisperformance trackingnarrative developmentGTM playbooks
Soft skills
storytellingcollaborationsolutions-oriented mindsetanalytical thinkingcommunicationcustomer focusstrategic thinkingcreativityadaptabilityproblem-solving
