Product Marketing

• Build a deep understanding of Hiya’s platform and translate it into solution-oriented narratives that connect to customer pains and outcomes.
• Define and refine the ICP with Sales, uncovering patterns across regions and industries to guide targeting.
• Lead ABM strategy: design and execute the best ways to reach priority accounts through personalized campaigns, content, and events.
• Deliver messaging, competitive intelligence + positioning, and enablement — from playbooks to collateral — that boost win rates, shorten cycles, and help Sales prove value with new and existing accounts.
• Track the competitive landscape and arm Sales with positioning, proof points, and talk tracks to outmaneuver alternatives.
• Partner with Demand Gen, Web, and Lifecycle to align ABM with campaigns, conversion paths, and nurture flows.
• Define success metrics, track performance, and feed insights back to sharpen strategy and inform the product roadmap.
• Support international expansion with localized narratives and GTM playbooks.

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Product Marketing Manager