Senior Vice President, Public Relations – B2B Technology
Highwire PR
Senior Vice President, Public Relations – B2B Technology
Highwire PR
full-time
Posted on:
Origin: • 🇺🇸 United States • Iowa, Oregon
Visit company websiteJob Level
Senior
About the role
- Oversee $1.5–$2M in account revenue as most senior, strategic client counsel
- Consistently produce a coherent strategy for clients and projects
- Work with top executives at leading technology companies as a trusted counselor and advisor
- Own and drive a cornerstone in the agency (excellent careers, superb client service, strong financials, improved operations and tools)
- Generate business revenue within existing clients by taking a broad view of the entire marketing and communications mix and offering strategic recommendations
- Identify and lead pitch to bring in new clients with growth goals tied to salary
- Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital and social media platforms
- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
- Manage, mentor and develop staff using a supportive and collaborative approach
- Monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance reviews
- Represent Highwire and key clients at industry events, seminars and conferences to build networking and new business contacts
- Service clients profitably while monitoring and advising on staff billability, client needs, resource load and staff performance
- Maintain account group revenue by managing the ebb and flow of accounts and budgets
Requirements
- Bachelor’s degree in journalism, communications, or related field
- Minimum 15 years experience in a communications either in-house or with an agency with at least 5 years in senior leadership capacity
- Demonstrated skill and comfort in proactively building relationships with top tier reporters and editors
- Demonstrated skill in successfully positioning subject matter with the media to achieve high-impact placements
- Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media
- Experience with social media influencer engagement, content campaigns, and media coverage amplification
- Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program
- Innovative thinker, with a track record for translating strategic thinking into action plans and output
- Experience in building, managing, mentoring, and coaching a team of communications specialists
- Excellent judgment and creative problem solving skills
- Ability to make decisions in a changing environment and anticipate future needs
- Experience setting up measurement programs and measuring the ongoing ROI of communications activities