Hightouch

Growth Marketing

• AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads.
• Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch.
• Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity.
• Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers.
• Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data.
• A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics.
• Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline.
• Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs.

Enterprise Growth Marketer