Hightouch

Enterprise Growth Marketer

Hightouch

full-time

Posted on:

Location Type: Remote

Location: Anywhere in North America

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Salary

💰 $100,000 - $130,000 per year

About the role

  • AI-Powered Lead Management: Own the end-to-end follow-up process for demo requests, form submissions, and event leads.
  • Email Marketing & Nurture: Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch.
  • Marketing Activity Follow-Up: Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity.
  • Product Overage Enforcement: Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers.
  • Automated Outbound: Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data.
  • A/B Testing & Optimization: Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics.
  • Reporting & Analytics: Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline.
  • Cross-Functional Collaboration: Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs.

Requirements

  • 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company.
  • Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion.
  • Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance.
  • Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates.
  • User journey thinking: You can conceptualize when and how to message people based on their lifecycle stage, engagement signals, and triggers.
  • Data-driven and experimental: Comfortable running A/B tests, analyzing sequence performance, and using conversion data to iterate on strategy.
  • SDR experience (optional): Direct experience as an SDR or BDR gives you the intuition for what messaging actually books meetings and what gets ignored.
Benefits
  • meaningful equity compensation in the form of ISO options
  • early exercise and a 10-year post-termination exercise window
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
email marketingA/B testingcopywritingmarketing automationdata analysisconversion metricslead managementnurture sequencesoutbound campaignsuser journey mapping
Soft Skills
cross-functional collaborationaudience instinctspositioning skillsdata-driven mindsetexperimental approach