Content Marketing Specialist
Highspot
full-time
Posted on:
Location Type: Remote
Location: Arizona • California • United States
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Salary
💰 $74,000 - $120,000 per year
About the role
- Collaborate with the Corporate Marketing team to develop and execute content that aligns with business objectives and brand positioning.
- Be the engine that helps to drive and also creates high-quality content, including blog posts, articles, social media posts, email campaigns, videos, infographics, and more.
- Ensure all content is consistent with the brand's tone, style, and messaging guidelines.
- Partner with our EMEA and ANZ leads within our localization workflow to identify, prioritize, and ensure timely, quality localization of key assets.
- Stay on top of industry trends in order to position our content above and beyond our competitors.
- Be an expert or have a keen desire to learn and utilize ChatGPT and other Gen AI tools for planning and creation.
- Work closely with our SEO team to implement SEO best practices to enhance content visibility and search engine rankings.
- Optimize content for relevant keywords to continually improve organic traffic and website performance.
- Collaborate with the demand and social media teams/resources to amplify content through various channels.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent of 2-3 years of experience.
- Proven work experience as a Content Marketing Manager or a similar role.
- Strong understanding of content marketing principles, SEO, Generative AI, and digital marketing trends.
- Excellent written and verbal communication skills, with an eye for detail and proficiency in grammar and punctuation.
- Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with content management systems (CMS), marketing automation tools, and analytics platforms.
- Creative mindset with a data-driven approach to decision-making.
- Knowledge and experience in B2B or sales enablement marketing.
Benefits
- Comprehensive medical, dental, vision, disability, and life benefits
- Health Savings Account (HSA) with employer contribution
- 401(k) Matching with immediate vesting on employer match
- Flexible PTO
- 8 paid holidays and 5 paid days for Annual Holiday Week
- Quarterly Recharge Fridays (paid days off for mental health recharge)
- 18 weeks paid parental leave
- Access to Coaches and Therapists through Modern Health
- 2 volunteer days per year
- Commuting benefits
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content marketingSEOGenerative AIdigital marketingcontent creationlocalizationanalyticscontent optimizationproject managementcopywriting
Soft skills
communicationattention to detailcreativitytime managementcollaborationadaptabilityproblem-solvingorganizational skillsdata-driven decision makingteamwork