Performance Marketing Manager
HighLevel
full-time
Posted on:
Location Type: Remote
Location: India
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Tech Stack
About the role
- Own the strategy, execution, and optimization of data-driven performance marketing campaigns, with accountability for ROI and CAC outcomes
- Define and lead a structured experimentation roadmap, including A/B and multivariate testing, and apply learnings to inform broader demand strategy
- Manage day-to-day performance marketing operations, including campaign setup, budget pacing, optimizations, and reporting.
- Analyze full-funnel performance data to proactively influence decisions, identify scalable growth opportunities, and improve ROI and CAC.
- Build and scale demand generation strategies with a strong focus on B2B customer acquisition.
- Act as a strategic partner to Product Marketing, Content, Design, and Revenue teams to align performance programs with business priorities.
- Develop and maintain dashboards and reports to monitor performance across platforms, delivering actionable insights to stakeholders.
- Stay current on digital marketing best practices, platform updates, and emerging trends to maintain a competitive edge.
- Set direction and evaluate performance of vendors and agencies, ensuring measurable business impact.
- Implement audience segmentation and personalization strategies to maximize ad relevance and conversion rates.
- Drive the creation of compelling ad copy, landing page experiences, and campaign creatives in collaboration with design and content teams.
- Maintain rigorous QA processes to ensure campaign accuracy and high standards before launch.
- Continuously monitor competitor activities and market dynamics to inform strategy adjustments.
Requirements
- Bachelor’s degree in Marketing, Business, Analytics, or a related field (or equivalent experience in SaaS or B2B marketing).
- 8+ years of hands-on experience managing paid media campaigns, preferably in a SaaS or B2B environment.
- Proven experience running A/B tests and applying learnings to optimize marketing performance.
- Strong analytical skills with the ability to interpret data, generate insights, and make data-backed decisions.
- Deep understanding of various paid media platforms including Google Ads, LinkedIn, Facebook, YouTube, and emerging ad technologies.
- Proficiency with analytics and marketing tools such as Google Analytics, Looker, Tableau, or similar platforms.
- Experience managing budgets across multiple platforms, with a focus on maximizing return on investment (ROI).
- Strong project management skills with an ability to handle multiple campaigns and priorities simultaneously.
- Excellent collaboration and communication skills — able to partner cross-functionally and manage agency relationships effectively.
- Hands-on experience with CRM and marketing automation tools (e.g., HighLevel, HubSpot, Marketo, Salesforce) is a plus.
- A proactive, growth-oriented mindset with a strong attention to detail and commitment to continuous learning.
Benefits
- Equal Employment Opportunity Employer
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
data-driven performance marketingA/B testingmultivariate testingcampaign setupbudget managementperformance analysisdemand generation strategiesaudience segmentationad copy creationQA processes
Soft skills
analytical skillsproject managementcollaborationcommunicationstrategic thinkingattention to detailgrowth-oriented mindsetstakeholder managementcross-functional partnershipcontinuous learning