Higher Logic

Strategic Market Development Manager

Higher Logic

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Research and identify strategic enterprise accounts with high potential for Higher Logic solutions.
  • Initiate executive-level conversations that uncover business priorities, challenges, and alignment opportunities.
  • Develop customized outreach strategies to engage senior stakeholders and secure discovery meetings.
  • Build long-term relationships with prospective clients to position Higher Logic as a trusted partner.
  • Collaborate with Sales, Marketing, and Product teams to refine messaging and engagement tactics.
  • Track and document all interactions in CRM systems and report regularly on outreach progress.
  • Continuously monitor industry trends, competitor activity, and prospect behavior to inform outreach.
  • Transition qualified opportunities to appropriate sales team members for pursuit.
  • Conduct all business in accordance with Higher Logic policies and procedures.
  • All other duties as assigned.

Requirements

  • Strong executive presence and communication skills across channels and formats.
  • Proven ability to develop and execute account-based prospecting strategies.
  • Comfortable initiating conversations with C-level and senior leadership at large organizations.
  • Self-starter with high emotional intelligence, professional curiosity, and business acumen.
  • Excellent organization, time management, and reporting skills.
  • Familiarity with CRM tools and sales engagement platforms.
Benefits
  • Equal opportunity consideration for all qualified applicants
  • Reasonable accommodation for individuals with disabilities during application process
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
account-based prospecting strategiesoutreach strategiesreporting skills
Soft Skills
executive presencecommunication skillsemotional intelligenceprofessional curiositybusiness acumenorganizationtime management