Senior Product Marketing Manager, Sales Enablement
M-Files
Director, Business Development
Higharc
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
About the role
- Generate pipeline through outbound business development — building strong, trust-based relationships with builders, partners, and influencers
- Build a repeatable referral engine: get in the room, deliver value, and leave with three new intros
- Design and lead high-impact experiences — from builder & partner happy hours and roundtables to webinars, roadshows, and co-hosted content
- Drive partner and influencer engagement — identifying key players, co-creating campaigns, and activating strategic plays that generate demand
- Stay plugged into the ecosystem — know who has pull, who knows who, and how to connect the dots
- Track what works, own your number, and continuously refine your approach in collaboration with Sales and Marketing
- Work closely with Sales, Growth Marketing, Implementation & Customer Success, and Leadership to align efforts
- Travel domestically ~25-40% of the time to events and markets where relationships are built and pipeline is made
Requirements
- 5–10+ years in business development, partnerships, sales, or GTM roles focused on high-value B2B relationships
- A outcome oriented mindset and the confidence to operate independently
- Strong storytelling and listening skills
- Experience in or adjacent to homebuilding, construction tech, or AEC is strongly preferred but not required
- Ability to work cross-functionally
- Willingness to travel approximately 25-40% of the time
