High Liner Foods

Sales

• Accountable for effectively managing the foodservice business covering Houston & San Antonio markets
• Grow food service sales within foodservice distribution houses and regional operators
• Achieve sales budgets by selling foodservice commodities and value-added seafood products
• Develop in-depth knowledge of key customers, competitors, and brokers in the Region
• Attend food shows and conduct broker training, product cuttings, and business reviews
• Manage and negotiate pricing and trade spend with customers
• Complete weekly CRM and Trade Management reporting
• Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met
• Provide market and competitive intelligence from the field
• Communicate sales forecasts
• Accountable for tracking and managing all sales-related expenses
• Achieve sales volume and contribution goals
• Manage trade spend effectively and efficiently
• Manage sales forecast accuracy
• Manage T&E Budget

Regional Sales Manager