High Liner Foods

Brand Manager

• Lead the development and growth of the Sea Cuisine and C.Wirthy brands, driving share within US Retail
• Actively manage and demonstrate accountability for the assigned product portfolio and financial performance including topline growth and margin management
• Partner with demand planning, finance, sales, and supply chain to develop the forecast, optimize monthly, and manage operational issues for the franchise
• Own development of strategic brand plans and share-out with broader sales team and senior leadership
• Lead core innovation development and execution for the brand, comprehensive of cross-functional team management, commercialization, go-to-market strategy, sell-in materials and associated support plan
• Own marketing budget and planning of marketing activation, including agency briefing, development, execution and analysis of advertising and promotional activities to build awareness, attract buyers and grow sales; drive yearly improvement in ROI
• Conduct competitive analysis and maintain an external focus, monitoring the activities and developments of competing organizations; make recommendations based on findings
• Regularly review and analyze sales results (IRI, customer, internal research and financials) to management of current portfolio, as well as future business opportunities for the brand
• Present key updates and findings to senior leadership, sales and other functions
• Be a brand evangelist within the organization, offering support to the sales team and other cross-functional partners toward growing the portfolio.

Senior Manager, Brand Marketing