Aerospace Co-Founder / CMO
EWOR
Product Marketing Director
HICX
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Lead
Tech Stack
ERP
About the role
- Define and refine HICX's positioning in the competitive supplier management landscape
- Develop compelling messaging that differentiates our platform from competitors
- Create value propositions tailored to different buyer personas across enterprise organisations
- Own competitive intelligence and win-loss analysis programs to continuously sharpen our market position
- Partner with sales leadership to develop and execute GTM strategies for new product launches and market expansion
- Build sales enablement materials including pitch decks, battle cards, ROI calculators, and MEDDIC-aligned tools
- Develop customer evidence programs including case studies from key accounts
- Design and implement pricing and packaging strategies
- Enable our growing sales organisation with tools and training to effectively articulate value throughout enterprise sales cycles
- Support demand generation and content marketing campaigns.
- Conduct market research to identify trends in supplier management and procurement technology
- Analyse customer needs across different industries and geographies
- Provide input on product roadmap based on market demands and competitive dynamics
- Track and report on key metrics including pipeline contribution, win rates, and competitive displacement
- Collaborate with product management to ensure market requirements inform product development
- Partner with the BDR function to improve outbound messaging and targeting
- Work with professional services to identify upsell opportunities and improve services margins
- Support customer success in developing expansion strategies within existing accounts
Requirements
- 8+ years of product marketing experience in B2B enterprise software, preferably in procurement, supply chain, or ERP-adjacent technologies
- Proven track record of driving revenue growth in companies targeting Global 5000 enterprises
- Experience with complex, high-ACV enterprise sales cycles
- Strong understanding of SaaS metrics including CARR, Rule of 40, and pipeline coverage ratios
- Demonstrated success in competitive positioning and displacement strategies
- Experience working with PE-backed software companies and understanding of growth expectations
- Familiarity with AI tools for product marketing or competitive intelligence
- Excellent communication and presentation skills.
- Strategic mindset with a focus on execution.
Benefits
- Performance based pay tied to revenue and growth targets
- Work from anywhere within UK - we are a fully remote company. We have a London Office for UK-based employees who wants a change of scenery.
- Private health insurance.
- Flexible PTO - We offer 25 days of paid holiday per year + England Bank Holidays.
- Connect and socialize with the team during our company socials and off-site events.
- Competitive Pay and Benefits package include equity.
- Work with a diverse, international team.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingcompetitive intelligencewin-loss analysisGTM strategiessales enablementpricing strategiesmarket researchSaaS metricsrevenue growthcustomer evidence programs
Soft skills
communication skillspresentation skillsstrategic mindsetexecution focus
