Product Marketing Executive
Pearson VUE
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Drive growth and retention through customer-focused campaigns, ensuring effective ROI.
- Manage delivery of high-quality marketing content across channels and customer touchpoints.
- Conduct A/B testing to optimize creative elements and formats for improved ROI.
- Implement lead management and nurturing tactics to enhance customer journeys using CRM tools.
- Help manage the marketing budget to meet campaign KPIs and goals.
- Collaborate with digital specialists, design teams, and web content experts to deliver and optimise campaigns.
- Provide feedback and insights to inform strategy and align performance KPIs with business objectives.
- Work closely with internal teams (sales, product, digital) to ensure alignment and synergy.
Requirements
- Passionate about marketing with a focus on building successful campaigns.
- Experience with marketing tools (e.g., analytics, email, lead management, CMS).
- Proactive with a keen ability to prioritize and manage multiple projects.
- Results-driven with a commercial mindset.
- Excellent written and verbal communication skills, including copywriting for different audiences.
- Proactive and eager to learn attitude, with the capacity for independent initiative.
- Ability to generate creative ideas and bring innovative solutions to marketing campaigns.
Benefits
- Collaborate with cross-functional teams to execute marketing plans for our print and digital English portfolio
- Supported by the portfolio marketing manager
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
A/B testinglead managementcustomer journey optimizationcampaign managementcopywritingmarketing analytics
Soft skills
customer-focusedproactiveresults-drivenexcellent communicationcreative thinkingproject management